Outreach

Senior Product Marketing Manager

Outreach$130K — $155K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years of product marketing experience, particularly in technology
  • Exceptional communication, writing, and presentation skills
  • Proven history in defining and executing go-to-market strategies
  • Experience crafting resonant messaging frameworks for both individual and platform solutions
  • Ability to create compelling customer-facing materials
  • Experience with AI tools to enhance content creation and workflow efficiency
  • In-depth knowledge of B2B SaaS and the Outreach and Revenue Orchestration category

Responsibilities

  • Conduct market research to align messaging with buyer needs
  • Act as the subject matter expert for customer and product insights
  • Manage core materials such as messaging frameworks and demos for sales teams
  • Execute cross-functional go-to-market plans for new product launches
  • Collaborate with various teams for messaging and asset development
  • Lead cross-functional efforts to yield measurable business results
  • Leverage data-driven insights for strategic planning and outcomes

Benefits

  • Flexible time off
  • 401k with company match
  • Comprehensive medical, dental, and vision insurance for employees and dependents
  • Parental leave with options for paid night nurse and gradual return
  • Services for infertility and assisted reproduction
  • Employee referral bonuses
  • Office snacks and beverages, and fun team events
  • Diversity and inclusion initiatives supporting various employee resource groups
Full Job Description
About the Role

At Outreach, what we build changes how thousands of sales teams sell every day. We're looking for a Sr. Product Marketing Manager to support our product launches and AI innovations with messaging, positioning and go-to-market planning that is compelling to our customers and prospects. You'll be the expert on your product, building value propositions that connect with buyers and giving our Marketing, Sales, Partner, and Customer teams what they need to win. If you love turning powerful technology into clear, simple stories that drive pipeline and revenue, you'll feel right at home here.

Your Daily Adventures Will Include

  • Conducting market and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience


  • Be the customer and product subject matter expert on pains and needs


  • Owning the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams


  • Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams


  • Cross-functional collaboration across GTM teams regarding messaging and high-value solution assets


  • Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline


  • Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes


Our Vision of You

  • 5-7+ years of experience working as a product marketer in the technology industry


  • Exceptional communication, writing and presentation skills


  • Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams


  • History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers


  • Ability to deliver clear and compelling customer-facing messaging and materials


  • Experience using AI tools to accelerate content creation, streamline workflows, and outputs


  • Expertise in B2B SaaS with the ability to rapidly gain an in-depth knowledge of the Outreach, the Revenue Orchestration category, competitors and their AI advancements


  • Proven ability to drive key business objectives with quick decision making for impactful outcomes


  • Bachelor's degree required


The Mindset to Succeed in the Role

  • Enthusiastic with strong attention to detail, creative, open-minded, persistent, and highly collaborative


  • Excellent organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver key milestones


  • A self-starter who takes ownership of projects and follows through


$130,000 - $155,000 a year

The annual base salary range for this role is $130,000-$155,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.

#LI-AM1

Why You'll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

About Outreach

Outreach is a sales engagement platform that accelerates revenue growth by optimizing interactions throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions. Outreach has over 4,000 customers including Cloudera, Adobe, and Glassdoor, and was named to the Forbes Cloud 100 list in 2019 and 2020.
Learn more about Outreach
Size
1,000 employees
Industry
Founded
2011

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