The role

This is the first hire into a product marketing function we9re rebuilding from the ground up. Reporting to the VP of Product Marketing, you9ll drive product marketing for the entire portfolio, not a slice of it.

The three most important things we need someone to drive at the moment:

1. Messaging and the product marketing content that sells it. Build the narrative for what Product is shipping, and the decks, pages, and stories for the people who need to hear it.
2. Launches. Run them end to end, across Product, Sales, Enablement, and Marketing, to drive pipeline, adoption and revenue.
3. Customer marketing. Drive marketing to the enterprises we9ve already won, so they adopt more, buy more, and stay.

We9re hiring at either the Product Marketing Manager or Senior Product Marketing Manager level. Show us what you9ve done and we9ll size the role to it.
What you9ll own
Build the narrative and the content that carries it

You9ll sit close enough to the PMs across email, landing pages, mobile messaging, integrations, and AI to shape the story early.

• Develop messaging across the portfolio that resonates with target buyers, and that a competitor couldn9t paste onto their own website.
• Create content that carries the messaging: pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, customer stories
• Talk to customers regularly. Steal their words. Use them.
• Keep a working point of view on the competitive set and where the market is heading

Run launches that change what people do

A launch that generates a blog post and a Slack message isn9t a launch. You9ll own the whole arc, from the brief to the number.

• Own go-to-market for new products and features, end to end
• Set launch tiers so a template tweak and a new channel don9t get the same treatment
• Get Sales, CSMs, and Enablement genuinely ready - training, plays, objection handling, discovery questions
• Report on what happened: adoption, attach rate, pipeline, win rate. Then fix what didn9t work.

Grow the accounts we already won

Large enterprises are our sweet spot, and most of them use a slice of what we can do for them. You9ll build the customer marketing motion that changes that.

• Build campaigns to our installed base that drive adoption, expansion, and retention
• Arm CSMs and Sales with the plays, proof, and content to run expansion conversations without waiting on you
• Introduce Knak to the marketers a new channel brings with it - mobile messaging and landing pages pull in people who9ve never touched our email builder
• Turn customer wins into proof: stories, benchmarks, and stats a champion can carry into their own business case

What year one looks like

First 90 days. You know the product, the buyers, and the top ten accounts cold. You9ve talked to at least fifteen customers. You9ve shipped messaging for one product area that Sales is already using in live deals.

By six months. You9ve run a full launch end to end and can point to what it moved. Enablement for your product areas is something Sales asks for rather than something you push.

By twelve months. Customer marketing is a running motion, not a project. Expansion pipeline from the installed base is measurably up, and you own a number you9re proud to report.
Who you are

• 4+ years in B2B product marketing, ideally in SaaS sold to enterprise buyers. (Senior level: 6+, with launches you led rather than supported.)
• You write well. Clearly, specifically, in the customer9s words. You9ve turned a complicated product into a sentence a seller can repeat without a cheat sheet.
• You9ve launched things that worked - and you can tell us what the result was, not just what the plan was.
• You get cross-functional teams moving without owning them. PMs, AEs, CSMs, designers, campaign managers. Influence over authority.
• You finish. Details, deadlines, and follow-through. This function is small and there9s no one behind you catching things.
• You9re a self-starter with a competitive streak. You9d rather bring a recommendation than ask what to do next.
• You9re comfortable with ambiguity, because the category we9re in is still being defined and some of the answers don9t exist yet.

Bonus points for:

• Experience with enterprise marketing automation - Marketo, Eloqua, Salesforce Marketing Cloud, Braze, Pardot - or having been a marketing ops or campaign practitioner yourself
• Customer marketing, lifecycle, or expansion-focused product marketing experience
• Multi-product or platform portfolios, especially where new channels brought new personas
• Marketing AI-native capabilities to buyers who are rightly skeptical of AI claims

What this role is not

Being straight with you saves us both time.

• This isn9t a demand gen role. You9ll partner closely with campaigns, but you9re not running paid media.
• This isn9t a content mill. We need strategy and judgment, not volume.
• There9s no team under you today. Lead through influence now; build later as we grow.
• If you want tightly defined scope and a clear playbook handed to you, this will frustrate you. If you want to write the playbook, keep reading.

Base Salary: The anticipated base salary range for this position is $120,000 to $160,000. Final compensation will be determined based on factors including relevant experience, skills, qualifications, and internal equity. This range reflects base salary only and does not include other forms of compensation that may be available as part of the total rewards package.

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa9s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you9re looking for, then we9d love to hear from you!