Rippling

Senior Product Marketing Manager, HR (Hybrid in SF or NYC)

Rippling • $127K — $213K *
San Francisco, CA 94112Hybrid
Business Services
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 5+ years in product marketing or go-to-market marketing, ideally in B2B software
  • Proven storytelling ability to simplify complex product features
  • Experience creating sales enablement materials and messaging
  • Ability to manage multiple products or problem areas concurrently
  • Strong analytical skills with a customer-focused approach
  • Excellent verbal and written communication skills
  • Demonstrated high ownership and action-oriented mentality

Responsibilities

  • Develop messaging and narratives for Rippling's HR products
  • Create sales enablement and marketing materials to support sales efforts
  • Collaborate with Sales to identify buyer needs and create tailored marketing
  • Translate product complexities into clear, outcome-driven market stories
  • Develop campaigns that drive pipeline and facilitate sales conversations
  • Conduct research to inform customer personas and go-to-market strategies
  • Work cross-functionally to deliver cohesive go-to-market initiatives

Benefits

  • In-office collaboration required three days a week
  • Competitive salary with benefits and equity offered
  • Commitment to fostering a collaborative work culture
  • Opportunities for professional growth in a fast-paced environment
Full Job Description
You will be based in our SF or NYC office and will be required to be in office 3x/week.

About the role

Rippling's core HR platform is the foundation of everything we do-from hiring and onboarding to performance, compliance, and workforce management. As we continue to scale, we need product marketers who can tell cohesive, customer-first stories across this surface area and support growth across both new logo and existing customer motions.

As a Product Marketing Manager, you'll work across multiple core HR products, partnering closely with Sales, Product, and the rest of Marketing to create messaging, narratives, and enablement that drive pipeline and help sales win. You'll translate product innovation and customer insights into clear, compelling stories for buyers, and ensure those stories show up consistently across sales conversations, launches, and marketing programs.

This role is ideal for a strong storyteller who enjoys working across problem spaces, thrives in a fast-paced environment, and is energized by close collaboration with sales. You'll be hands-on across solution storytelling for new logo deals, cross-sell and adoption motions, and broader GTM efforts that support Rippling's growth.th

This role sits within the GTM Marketing organization.

What you will do

  • Develop and evolve messaging, positioning, and narratives across Rippling's core HR products
  • Create sales enablement and buyer-facing assets-including pitch decks, one-pagers, talk tracks, and case studies-to support both new logo and expansion motions
  • Partner closely with Sales to understand buyer needs, objections, and deal dynamics, and translate those insights into effective marketing and enablement
  • Bring product launches and roadmap updates to market by translating complex functionality into clear, outcome-oriented stories
  • Build campaigns and content that generate pipeline and support sales conversations across channels
  • Conduct customer and market research to inform personas, messaging, and GTM strategy
  • Collaborate with Product, Growth, Demand Gen, and Content to deliver cohesive GTM programs
  • Track performance of campaigns and sales assets and iterate based on data and field feedback
  • Support a flexible team model by moving between problem spaces as business priorities shift
  • Track performance of campaigns and assets and iterate based on data and field feedback


What you will need

  • 5+ years of experience in product marketing or GTM marketing, preferably at a B2B software company
  • Strong storytelling skills-you can turn complex product capabilities into simple, compelling narratives
  • Experience supporting sales teams with enablement, messaging, and deal-facing content
  • Comfort working across multiple products or problem areas rather than a single owned surface
  • Analytical and customer-driven mindset; you use insights to guide decisions
  • Excellent written and verbal communication skills
  • Bias toward action, high ownership, and comfort in fast-paced environments
  • Strong cross-functional collaboration skills across Sales, Product, and Marketing


Additional Information

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

127,800 - 213,000 USD per year (US Tier 1)

About Rippling

Rippling is a technology company that provides a platform for managing human resources. The company's platform includes tools for onboarding new employees, managing payroll and benefits, and tracking time off. Rippling was founded in 2017 by Parker Conrad, who previously founded Zenefits. The company is headquartered in San Francisco, California.
Learn more about Rippling
Size
200 employees
Industry
Business Services
Founded
2017
* Ladders Estimates

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