Senior Product Marketing Manager

Guardz

$90K — $130K *
Miami, FL 33186In-Person
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of product marketing experience, ideally in cybersecurity or managed services.
  • Demonstrated ability to lead and execute comprehensive product marketing initiatives.
  • Expertise in distilling complex products into accessible value propositions for diverse audiences.
  • Experience collaborating with sales teams to drive measurable revenue results.
  • Analytical skills to conduct competitive research and inform strategic decision-making.
  • Exceptional storytelling and communication skills focused on clarity and impact.
  • Comfortable thriving in a dynamic startup environment with an emphasis on swift execution.
  • Fluency in English required.

Responsibilities

  • Analyze market trends and customer insights to drive product strategy and identify new opportunities.
  • Craft unique, value-driven messaging that highlights our products' distinct advantages.
  • Lead the full lifecycle of product launches and marketing campaigns, ensuring cross-departmental alignment.
  • Create high-quality enablement materials to support sales and partner communications.
  • Collaborate with marketing to produce compelling content that reflects product value and fuels demand.
  • Establish and monitor success metrics for product launches and messaging effectiveness.

Benefits

  • Opportunities to work in a rapidly growing startup environment with a dedicated team.
  • Engagement in pivotal product marketing initiatives that shape company visibility and growth.
  • Chance to implement innovative strategies in a meaningful industry.
  • Collaboration with cross-functional teams including Product and Sales to enhance market reach.
Full Job Description
We are looking for a Senior Product Marketing Manager who naturally sees the world through the customer's eyes. This person is deeply curious, highly analytical, and driven to understand how our products create real impact for our users. This role sits at the intersection of product, sales, and marketing. You will own core product marketing initiatives end-to-end; from market insights and positioning to enabling go-to-market execution. You'll play a key role in shaping how we bring products to market and how we communicate value to our ICP. **Responsibilities** - Competitive Intelligence: Analyze market trends, customer insights, and competitor activities to inform strategy and identify opportunities. - Market Positioning & Messaging: Develop clear, differentiated, and value-driven messaging that articulates the unique benefits of our products. - Go-to-Market: Lead execution of product launches and campaigns end-to-end. Partner closely with Product, Sales, and Customer Success to ensure alignment and strong market impact. - Sales & Channel Enablement: Own creation of high-quality enablement assets (pitch decks, battle cards, one-pagers, product guides). Ensure sales and partners are equipped to clearly communicate value and win deals. - Content & Demand Support: Work closely with marketing to translate product value into compelling content (case studies, web, campaigns). Ensure content aligns with positioning and drives pipeline. - Metrics/Outcomes: Define and track success metrics for launches and messaging (e.g., pipeline impact, win rates, adoption) **Requirements** - 4+ years of experience in product marketing, preferably within the cybersecurity or managed service space. - Proven track record of owning and executing product marketing initiatives end-to-end, not just contributing. - Strong ability to translate complex products into clear, compelling value propositions for different audiences. - Experience working closely with sales teams and enabling revenue outcomes (not just producing assets). - Highly analytical with a structured approach to competitive research, positioning, and decision-making. - Strong storytelling and communication skills with a focus on clarity, simplicity, and impact. - Comfortable operating in a fast-paced startup environment with a strong bias for action and execution. - Native-level English. **Advantages** - Experience in cybersecurity. - Familiarity with MSPs or small business ecosystems.

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