GTM Enablement Manager

Guardz

$100K — $130K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in Sales Enablement or a related GTM role in a SaaS environment.
  • Proven ability to deliver technical training effectively for diverse sales teams.
  • Experience in creating structured learning pathways from inception to execution.
  • Strong background in pre-sales or post-sales activities, including cold calling and customer expansion.
  • Data-oriented with excellent communication skills across all organizational levels.
  • Experience with cybersecurity or MSP markets is a plus.

Responsibilities

  • Design and implement onboarding programs tailored to different roles with relevant technical certifications.
  • Create and maintain comprehensive training materials, including playbooks and scripts, in close collaboration with leadership.
  • Oversee and update the internal knowledge base of resources and competitive intelligence.
  • Facilitate communication between GTM and Product teams to ensure readiness for new launches.
  • Collaborate with Product Marketing Management to develop effective messaging and battle cards.
  • Establish a feedback system to gather insights on objections and conversion challenges for continuous improvement.
  • Conduct weekly coaching sessions and manage the regular update cycles for training content.

Benefits

  • Opportunity to build the enablement function from the ground up.
  • Engagement with cross-functional teams to influence training and product readiness.
  • Impactful role that includes direct interaction with various levels of the organization.
  • Access to continuous learning and professional development resources.
  • Opportunity to work in a dynamic and evolving cybersecurity landscape.
Full Job Description
We're looking for a GTM Enablement Manager who builds and owns the enablement function at Guardz from the ground up. This person is a natural coach and builder - someone who earns trust across Business Development Representatives, Account Executives, Customer Success Managers, and Technical Support teams through expertise and follow-through, not through a reporting line.

As a senior individual contributor, you will own the enablement function from the ground up - building the programs, playbooks, and coaching cadences that translate GTM strategy into consistent, confident front-line performance.
Responsibilities
  • Build structured 30/60/90-day onboarding programs by role , including technical certifications that mirror what our customers learn.
  • Build, maintain and deliver enablement training, playbooks, talk tracks, scripts, and deck templates that drive repeatable sales, onboarding, and renewal motions. All in close partnership with GTM Leadership.
  • Manage the GTM knowledge base (internal resources + competitive intel) and own internal tool training across the stack.
  • Act as the go-between for GTM and Product - ensuring all teams are fully equipped before launches.
  • Partner with PMM on battle cards and messaging, owning field translation, training, and adoption.
  • Build a structured field feedback loop - capturing objections, adoption blockers, and conversion gaps - and continuously feed signals back into content and to relevant teams.
  • Run weekly coaching cadences, report enablement impact monthly, and own content refresh cycles (monthly updates, quarterly playbook revisions, annual re-certifications).

Requirements
  • 5+ years in Sales Enablement or a closely adjacent GTM role at a SaaS company.
  • Proven ability to train on a technical product with genuine depth - credible to Business Development Representatives, Account Executives, Customer Success Managers, and Technical Support
  • Demonstrated experience building structured learning paths end-to-end.
  • Strong pre-sales or post-sales background - cold call, discovery, demo motions or Customer Support onboarding, retention, and expansion.
  • Data-driven, collaborative, and a clear communicator across all levels.
  • Cybersecurity or MSP market experience - a strong advantage.

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