Senior Product Marketing Manager - Frontline Worker

Omnissa

$121K — $203K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B Product Marketing experience in SaaS or Enterprise Software
  • Deep understanding of Unified Endpoint Management (UEM) for frontline workers
  • Exceptional storytelling and presentation skills
  • Proven track record in managing alliances with major tech partners
  • Bachelor's degree in Marketing, Business, or Computer Science; MBA preferred

Responsibilities

  • Develop and execute global GTM plans for Frontline Worker use cases
  • Act as the SME for the deskless workforce across key industries
  • Produce impactful marketing materials such as whitepapers and case studies
  • Create sales-ready tools and conduct training sessions for the field
  • Partner with Product Management to influence product roadmaps
  • Lead GTM strategy for OEM and alliance partners
  • Collaborate to align GTM strategies with strategic partners

Benefits

  • Employee ownership
  • Health insurance
  • 401k with matching contributions
  • Disability insurance
  • Paid time off
  • Growth opportunities
Full Job Description

Job Description:

What is the opportunity?


As theSenior Product Marketing Manager for Frontline Workersat Omnissa, you will be thelead GTM strategistand subject matter expert (SME) for one of our most critical salesplays. You will bridge the gap between product innovation and field execution, ensuring our Unified Endpoint Management (UEM) solution is the preferred choice for organizations managingfrontline devices, includingruggedized devices, sharedendpoints, and kiosks.

Core Responsibilities

1. Frontline Worker GTM Strategy & Implementation (~75% of Role)

  • Strategy Ownership:Develop and execute the comprehensive global GTM plan specifically for the Frontline Worker use case.
  • Subject Matter Expertise:Act as the internal and external SME for the deskless workforce, understanding the unique needs of healthcare, retail, logistics, and manufacturing sectors.
  • Content Creation:Produce high-impact marketing assets including whitepapers, solution briefs, case studies, blogs, and website content.
  • Sales Enablement:Develop "sales-ready" tools such as pitch decks, discovery guides, and objection handling scripts, and deliver global training sessions to equip the field.
  • Cross-Functional Leadership:Partner with Product Management to influence the roadmap and work with Demand Gen teams to build integrated campaigns that drive high-quality leads.

2. Strategic Alliance GTM Leadership (~25% of Role)

  • Partner Alignment:Act as the GTMstrategicleadforOEM andalliancepartnersin the UEM and frontline spacelike Google, Samsung, and Zebra.
  • GTM Strategy Collaboration:Partner with alliance teams and partner marketing to build and align on overarching Go-to-Market strategies and value propositions for our joint solutions.
  • Strategic Alignment:Evaluate the frontline partner landscape to ensureourGTM strategy remains aligned with evolving hardware and software trends from key alliance partners.

Requirements

  • Experience:7+ years of B2B Product Marketing experience withinthe SaaS, Enterprise Software, or Mobility space.
  • Domain Expertise:Deep understanding of UEM and the specific requirements of frontline/deskless worker environments (ruggedized devices, shared mode, etc.).
  • Communication:Exceptional storytelling and presentation skills, with the ability to translate complex technical features into business outcomes.
  • Alliance Management:Proven track record of working with large technology partners to execute joint GTM strategies.
  • Education:Bachelor27s degree in Marketing, Business, or Computer Science; MBA preferred.


Location:USA
Location Type:
Travel Expectations: None

The typical base salary for this role is betweenUSD $121,912.50 - 203,187.50 per year and it may be eligible for participation in a corporate bonus program. Actual compensation offer may vary from posted hiring range based upon geographic location, work experience, education, skill level, or other relevant factors. In addition to competitive compensation,Omnissaoffers a variety of benefits such as employee ownership, health insurance, 401k with matching contributions, disability insurance,paid-timeoff, growth opportunities, and more.

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