Deluxe Corporation

Senior Product Marketing Manager

Deluxe Corporation • $120K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in product marketing
  • Strong understanding of go-to-market strategy and product positioning
  • Excellent storytelling and communication skills
  • Proven ability to collaborate cross-functionally
  • Comfort with data-driven decision-making
  • Experience in startup and/or direct-to-consumer environments

Responsibilities

  • Lead product launches from strategy through execution
  • Conduct customer interviews and market analysis for product strategy
  • Develop compelling messaging that differentiates products
  • Partner with sales for enablement materials and training
  • Work with marketing teams on campaigns for product adoption
  • Collaborate with product management on strategy influenced by market feedback
  • Measure success of marketing programs and report on key KPIs
  • Prepare internal teams with tools and training to champion product value

Benefits

  • 100% employer-covered medical insurance for employees
  • 401(k) retirement savings program
  • Dedicated Paid Time Off and most federal holidays
  • Comprehensive parental leave policy
  • Meals covered throughout the week
  • Monthly movement stipend for fitness
  • Early exercise eligibility for equity and focus on professional development
  • Annual compensation reviews based on performance
  • Boomerang Program allowing time away to start a venture with job security upon return
Full Job Description
Range is creating AI-powered solutions to eliminate financial complexity for our members. We're transforming wealth management through the perfect blend of cutting-edge technology and human expertise. We're obsessed with member experience! We've built an integrated platform that tackles the full spectrum of financial needs-investments, taxes, retirement planning, and estate management-all unified in one intuitive system.

Backed by Google's Gradient Ventures and Cathay Innovations, we're in hyper-growth mode and looking for exceptional talent to join our starting lineup. Every Ranger at this stage is shaping our culture and way of life-from former CEOs and startup founders to experts from leading hedge funds and tech companies.

If you're ready to build something that truly matters in financial services, bring your talent to Range. Here, you'll make a genuine impact on how people manage their financial lives while working alongside a team that celebrates wins, makes big decisions, and blazes new trails together.

About the role

We're looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you'll be the bridge between our product, marketing, sales, and customer success teams - ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle.

We're excited to hire this role at Range's Headquarters in McLean, VA. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with your team. If you're not currently based in the area but love what you see, let's discuss relocation as part of your journey to joining us.

What you'll do with us
  • Lead product launches from strategy to execution - defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
  • Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
  • Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
  • Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
  • Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
  • Collaborate closely with product management to influence strategy based on market feedback and customer needs.
  • Measure the success of marketing programs, launches, and campaigns - reporting on key KPIs like adoption, awareness, and engagement.
  • Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.


What will set you apart
  • 6+ years of experience in product marketing
  • Strong understanding of GTM strategy, product positioning, and messaging development
  • Excellent storytelling, writing, and communication skills
  • Proven ability to collaborate cross-functionally and influence without direct authority
  • Comfort with data-driven decision-making and performance measurement
  • Startup and/or direct to consumer experience


Benefits
  • Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
  • 401(k): Retirement savings program to support your future
  • Paid Time Off: Dedicated time to reset and recharge plus most federal holidays
  • Parental Leave: Comprehensive leave policy for growing families
  • Meals: Select meals covered throughout the week
  • Fitness: Monthly movement stipend
  • Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
  • Annual Compensation Reviews: Salary and equity refreshes based on performance
  • Boomerang Program: After two years at Range, you can take time away to start your own company. We'll hold your spot for 6 months - and pause your equity vesting, which resumes if you return


Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.

About Deluxe Corporation

Deluxe Corporation is a provider of business products and services. The company was founded in 1915 and is headquartered in Shoreview, Minnesota. Deluxe offers a variety of products and services, including checks, forms, marketing materials, and website development. The company serves a wide range of customers, including small businesses, financial institutions, and non-profits. Deluxe has been recognized for its corporate social responsibility efforts, including its commitment to sustainability and diversity and inclusion. The company has also been recognized for its financial performance, including its revenue growth and profitability.
Learn more about Deluxe Corporation
Size
6,313 employees
Market Cap
$732.7 million
Industry
Net Income
$8.8 million
Founded
1915
5 Year Trend
+1.8%
Revenue
$1.7 billion
NASDAQ

Similar Jobs

More Jobs at Deluxe Corporation

More Consumer Technology Jobs

Find similar Senior Product Marketing Manager jobs: