Planet Labs

Senior Product Marketing Manager, Constellation Services

Planet Labs$144K — $180K *
Aerospace & Defense
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS in a relevant technical or creative field.
  • 2-4 years in technical marketing, product marketing, or content creation in a B2B tech environment.
  • Strong portfolio in Adobe Creative Suite, especially in video editing and animation.
  • Hands-on experience with GIS software (e.g., QGIS, ArcGIS).
  • Basic knowledge of Python or scripting for automating workflows.
  • Deep understanding of the Earth Observation (EO) industry and geospatial data.
  • Excellent visual storytelling skills with the ability to simplify complex concepts.
  • Self-starter with organizational skills for managing multiple projects.

Responsibilities

  • Design and produce captivating product demos that showcase Planet's EO data and analytics solutions.
  • Create technical video content by scripting, screen-capturing, and editing EO workflows.
  • Translate complex geospatial concepts into clear graphics and animations for various platforms.
  • Operate technical EO workflows using GIS tools and APIs to extract engaging data narratives.
  • Work closely with Product and Engineering teams to visualize new features effectively.
  • Maintain an up-to-date library of technical marketing assets for the sales team.

Benefits

  • Comprehensive Medical, Dental, and Vision plans
  • Health Savings Account (HSA) with company contributions
  • Generous Paid Time Off plus holidays and company-wide days off
  • 16 weeks of paid parental leave
  • Wellness Program and Employee Assistance Program (EAP)
  • Home Office Reimbursement
  • Monthly Phone and Internet Reimbursement
  • Tuition Reimbursement and access to LinkedIn Learning
  • Equity options available
  • Commuter Benefits for local employees
  • Volunteering Paid Time Off
Full Job Description
About the Role:

Planet is looking for a Senior Product Marketing Manager to help scale our Constellation Services business. This portfolio serves government, defense and intelligence, and enterprise customers who need more than commercial tasking, scaling from dedicated capacity on satellites that Planet operates, up to sovereign, customer-owned constellations.

We're looking for someone who makes collaboration happen. On a day-to-day basis, you'll work constantly across Product, Space, Business Development, Revenue Marketing, and Enablement, bringing teams and threads together to build our go-to-market. It suits someone who builds relationships easily, works comfortably without a lot of direction, and brings a clear but flexible point of view.

This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.

Impact You'll Own:
  • Own the product marketing strategy across the product lifecycle, and work across Marketing, Sales, and Enablement to bring new products into the market.
  • Develop the value proposition, messaging frameworks, and ICPs to align our GTM teams and articulate value in language that our customers see themselves in
  • Continuously assess and improve positioning, campaigns, content, and sales effectiveness through deep collaboration with GTM teams and Marketing
  • Work hand-in-hand with Product to bring customer, competitive, and market insight to shape the roadmap and sharpen how we compete.
  • Build deep knowledge of our Constellation Services portfolio, including how customers task and plan collections, the ground and delivery infrastructure, training and support programs, and the roadmap in order to clearly communicate value
  • Maintain a library of product assets - pitch decks, battlecards, customer vignettes, graphics, and narrative-driven collateral - that are current, compelling, and highly usable for customer-facing teams.
  • Provide support for our largest opportunities and regions, supporting pursuit teams and Marketing on ABM, brand work, and targeted tactics to achieve our business goals.

What You Bring:
  • Typically 6 to 8 years of relevant work experience with a Bachelor's degree.
  • You sit close to product teams and bring the voice of the customer to every conversation, building customer empathy across the organization.
  • You have a track record of engaging hard-to-reach buyers with modern storytelling - video, customer-led narrative, formats built for how people actually consume
  • You judge your work by what your partners can do with it - enabling sellers, regional teams, and account teams to run on their own with modular messaging, assets they can adapt, and materials that hold up after the launch.
  • You use AI to move faster but still ship work with a strong and differentiated voice.

What Makes You Stand Out:
  • Experience marketing technical services or infrastructure
  • Familiarity with B2G or government programs.
  • Work you can walk us through that demonstrates your storytelling through content you've shipped

Application Deadline:

November 30, 2026 by 11:59p / 23:59 CET (Central European Time)

Benefits While Working at Planet:

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
  • Comprehensive Medical, Dental, and Vision plans
  • Health Savings Account (HSA) with a company contribution
  • Generous Paid Time Off in addition to holidays and company-wide days off
  • 16 Weeks of Paid Parental Leave
  • Wellness Program and Employee Assistance Program (EAP)
  • Home Office Reimbursement
  • Monthly Phone and Internet Reimbursement
  • Tuition Reimbursement and access to LinkedIn Learning
  • Equity
  • Commuter Benefits (if local to an office)
  • Volunteering Paid Time Off

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

San Francisco Salary Range

$144,500-$180,600 USD

San Francisco Fair Chance OrdinancePursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Planet Labs

Planet Labs is an aerospace and defense company that designs and manufactures small satellites for Earth observation. The company offers services such as satellite imagery, data analysis, and geospatial insights. Planet Labs was founded in 2010 and is based in San Francisco, CA.
Learn more about Planet Labs
Size
500 employees
Industry
Founded
2010

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