About the roleThe Senior Product Marketing Manager is responsible for defining and driving the go-to-market strategy for CData's Data Integration Products. This role works in close partnership with Product Management, Sales, Marketing, and Customer Success to ensure products are clearly positioned, effectively launched, and adopted in the market.
You will own product positioning, messaging, launch strategy, and enablement for the data integration products. You will translate technical capabilities into customer value, ensuring our teams are equipped to win in competitive markets. This is a highly visible, cross-functional role that directly supports revenue growth, pipeline, and product success.
What you'll do- Own positioning, messaging, and value proposition for the product across core customer segments and use cases.
- Develop and maintain a deep understanding of customers, buying journeys, and technical use cases.
- Partner with Product Management to align roadmap, releases, and market needs.
- Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation.
- Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics.
- Translate roadmap updates into external announcements and campaigns.
- Partner with Sales to support pipeline generation, deal support, and competitive positioning.
- Create and maintain high-impact sales enablement materials.
- Enable sales teams to confidently articulate product value, differentiation, and technical advantages.
- Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing.
- Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness.
- Use data and feedback to continuously refine positioning, GTM strategy, and enablement.
Qualifications- 5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products.
- 3-5 years of experience in data integration/connectivity
- Proven experience owning positioning, launches, and sales enablement for a technical product.
- Strong ability to translate complex technical concepts into clear, compelling customer value.
- Excellent written, verbal, and presentation skills.
- Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing.
- Self-directed, organized, and comfortable operating in a fast-moving environment.
- Experience supporting enterprise or mid-market B2B sales is preferred.
- Experience working closely with Product Management and Engineering teams is preferred.
Travel Required:Potential travel to NC headquarters, customer events, etc. on an as needed basis for work purposes may be necessary.
This role has been identified as having possible access to customer sensitive data. You are required to review, acknowledge, and abide by the company's security policies.
