Senior Product Marketer
Kyruus is RevSpring's care access and provider data business, and product marketing here needs a rebuild. We're not handing off a tidy function with a settled playbook. The playbook is still being written, and we want someone who wants to write it.
You'll own product marketing for our full portfolio: positioning, messaging, sales enablement, and launch. One person, wide surface area, real mandate. You'll use AI tools daily to get more done than a bigger team would, and you'll be judged on logo attainment, bookings, and adoption, not on activity.
What You'll Do
- Own positioning and messaging written for two very different buyers: the health system CIO and the health plan head of digital experience.
- Build sales enablement reps actually use battle cards, competitive intel, deal support, pricing narratives.
- Run a thought leadership and customer engagement program webinars, written pieces, podcast appearances, and curated invite-only events built around our own leaders.
- Move bookings and logo attainment through campaigns and launch motions you can tie directly to the number.
- Keep pace with product turning roadmap and discovery into external-ready narrative without a lag.
- Drive adoption and value realization so existing customers understand and use what they already own.
- Build for AI-mediated buyer discovery, not just traditional SEO and channels.
- What You'll Bring
- 5-8 years of B2B SaaS product marketing, ideally in health IT or another regulated, technical industry.
- A builder, not a purist. You know the playbook and know when to skip a step.
- Real comfort with ambiguity, competing priorities, and no finished playbook.
- AI-assisted work as a daily habit, not an experiment.
- Writing and talking that make dense products sound like something worth caring about.
- A scrappy, resourceful streak built for a lean team and a smaller budget.
