Senior Product Manager

WillScot

$100K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in product marketing, ideally in B2B environments
  • Demonstrated ability to drive P&L results
  • Proven experience in market program development and product launches
  • Strong analytical skills for assessing business environments
  • Excellent communication skills for diverse audiences
  • Leadership skills with a focus on multifunctional team collaboration
  • Business acumen with adaptability to multiple market needs

Responsibilities

  • Grow product category in terms of revenue, EBITDA, and market share
  • Conduct strategic and annual marketing planning
  • Lead the execution of marketing plans and initiatives
  • Assess external and internal market conditions
  • Oversee new product initiatives in North America
  • Identify programs to enhance financial margins

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Disability and life insurance
  • Paid time off including holidays
  • Tuition reimbursement for further education
  • Retirement savings plan with company match
  • Opportunities for variable pay including bonuses and commissions
Full Job Description
ABOUT THE JOB:

  • The Product Manager or Senior Product Manager (PM) has revenue, market share, and profit & loss responsibility for our VAPS (value added products and services) offering in North America. He or she will be reporting to the Marketing Director North America.
  • The PM is responsible for translating the general strategic direction from senior management into a set of concrete strategies and plans for the products he or she is responsible for. The job requires strategic skills, leadership, and a set of marketing skills that can translate into successful sales, share and profit results.
  • The PM must have a keen view of the external environment including a) general trends impacting the business b) competitive assessment and c) and customer understanding. A PM requires strategic skills and an ability to formulate the strategic direction for the business including all major marketing decisions including promotion, product changes, pricing, new products, and other key programs that could affect the short and long term profitability and share position.
  • The PM must be a good leader of people. He or she will lead multifunctional teams throughout the organization.


WHAT YOU'LL BE DOING:

  • Maintain and grow his or her product category in terms of Net Revenue, EBITDA, and Market Share.
  • Strategic, annual, and marketing planning/re-planning.
  • Leadership of activities inside and outside the company that will result in successful implementation of marketing plans.
  • External and internal assessments of the business environment, competitors, customers, and market trends.
  • Lead new product initiatives in the North American Region (for VAPS).
  • Identify and pursue margin and financial enhancing programs.


EDUCATION AND QUALIFICATIONS:

  • Progression of successful accomplishments to include typically 7+ years in product marketing, preferably within the B2B arena. This experience should include successful development and implementation of marketing programs, and new launch experience.
  • He or she must possess inherent flexibility and business acumen to deal with multiple markets with differing realities and needs.
  • Burgeoning leadership skills.
  • Strong analytical abilities.
  • Ability to nurture and contribute to innovation and creative solutions.
  • Demonstrated ability to be accountable for P&L results.
  • Strong verbal and written communicator to wide breadth of audiences including senior management.
  • Economic value creation mindset.
  • Lifelong learner.
  • Solid strategic thinking and planning.


This posting is for a(n) Existing Position.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.

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