Senior Product Manager, US TEPMETKO Marketing (Seaport MA)

Merck Group • $119K — $179K *
Boston, MA 02115In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • BA/BS degree required
  • 5+ years of brand marketing experience in pharmaceutical/healthcare
  • 2+ years in a product manager role preferred
  • Strong project management and vendor management skills
  • Proficient in digital marketing directed towards healthcare professionals (HCPs)
  • Ability to navigate U.S. regulatory environment and MLR review process
  • Excellent communication and presentation skills
  • Results-oriented with leadership and collaborative capabilities
  • Strong analytical and strategic thinking skills

Responsibilities

  • Develop annual HCP strategy and tactical plans for market activities and budget.
  • Execute and measure promotional activities for HCPs and patient audiences.
  • Lead collaboration with digital agency to enhance digital promotional strategies.
  • Coordinate activities for HCP congresses and manage regional marketing efforts.
  • Analyze marketing program performance and recommend optimizations.

Benefits

  • Health insurance
  • Paid time off (PTO)
  • Retirement contributions
  • Sales or performance-based bonuses
  • Other perquisites
Full Job Description
Your Role:

The Senior Product Manager, U.S. TEPMETKO Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of TEPMETKO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the mNSCLC market as well as key attributes of TEPMETKO to help grow the brand appropriately.

This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, Brand Lead of TEPMETKO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.

Location: Seaport MA Onsite

Responsibilities:
  • Contribute to annual HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners.
  • Own the tactical development, execution, and measurement of personal and non-personal promotion for HCP and patient audiences.
  • Partner with digital agency of record to develop strategy, execution and measurement for digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and brand websites using a data/insight driven approach.
  • Partner with regional marketers to coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment.
  • Work with Portfolio Marketing to manage HCP & Patient resource printing and fulfillment in the portal (details, inventory, downloads).
  • Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future.
  • Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field team at both new hire and POA meetings.
  • Deliver Field Force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages.
  • Engage with the global marketing team to ensure alignment and appropriate US pull-through.
  • Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio.
  • Drive MLR discussions for assigned projects, proactively addressing feedback and ensuring timely approval while maintaining compliance and medical accuracy.
  • Manage agency partner relationships, workflows, and related expenses.
  • Manage budget on an ongoing basis and ensure spending and gating are reconciled on time & accurately.
  • Other duties as assigned.


Who You Are

Minimum Qualifications:
  • BA/BS degree required
  • 5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
  • Prior in-line or equivalent U.S. HCP marketing experience, with 2+ years in a product manager role strongly desired
  • Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients.
  • Proficient in digital marketing and media tactics directed towards HCPs.
  • Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process.
  • Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution.
  • Adept in expense budget planning, tracking, and ROI measurement
  • Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing, track record of effective and influential presentations to external and internal stakeholders.
  • Proven ability to lead and collaborate with cross-functional teams.
  • Results-oriented, exhibits leadership skills, and ability to influence without authority.
  • Strong analytical, problem solving, and strategic thinking skills.
  • Proficiency with Microsoft Word, PowerPoint and Excel
  • Ability to travel up to 30%


Preferred Qualifications:
  • Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
  • Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)
  • Customer-facing experience
  • High ethical standards and personal integrity
  • Experience with Veeva Vault and PromoMats preferred

Pay Range for this position: $119,900 - $179,800

The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information click here.

About Merck Group

Merck Group Careers

There has never been a more opportune time to join Merck Group, a leading science and technology company in healthcare, life science, and performance materials. Merck Group offers a plethora of job opportunities that cater to a variety of skills and professional aspirations, making it an ideal environment for both seasoned experts and those at the start of their career journey.

Work You’ll Do

At Merck Group, every team member contributes to breakthrough innovations in healthcare, life sciences, and electronics. The company's commitment to diversity and innovation fuels its leadership in various sectors, driving growth and transformation globally. Merck Group’s career paths are diverse, offering positions that challenge individuals to use their skills in new ways every day, supported by robust training programs and development opportunities.

Explore Job Opportunities and Growth

Merck Group is not just about jobs; it's about building a career. With a vast array of positions, from research and development to marketing and sales, the company is keen on hiring and nurturing talent to lead industry transformation. Merck Group’s dedication to professional growth is evident in its comprehensive benefits package and performance management processes that aim to maximize individual potential.

Internship Programs

Starting with an internship at Merck Group can be a pivotal step in securing a prosperous career. Interns gain invaluable industry experience, working alongside seasoned professionals and engaging in projects that offer real-world applications of their studies. Internships often lead to full-time employment opportunities, providing a seamless transition from education to professional employment.

Inclusive Culture and Leadership

Merck Group is proud of its inclusive culture that embraces diversity and fosters an environment where all employees can thrive. The company’s leadership is committed to creating a workplace where diverse ideas lead to innovative outcomes. Merck Group also offers diversity training to ensure all team members are equipped to contribute to the company’s inclusive goals.

Networking and Professional Development

Employees at Merck Group are encouraged to engage in networking and professional development activities that enhance their career trajectories. The company hosts various networking events, workshops, and seminars that are designed to hone skills and foster connections within the industry. Leadership development programs are also a cornerstone, preparing employees for future roles of increased responsibility.

Stay Connected with Merck Group Careers

Interested candidates can explore open positions that match their skills and interests through the Merck Group careers page. The company values curious, creative, and solution-driven team players who are eager to make an impact.

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Industry
Pharmaceuticals & Biotech
* Ladders Estimates

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