Senior Product Manager: New Verticals

The role

This is one of the highest-impact roles at Broccoli. As Senior Product Manager for New Verticals, you'll help decide where Broccoli expands next.

Broccoli is growing quickly in plumbing, HVAC, and electrical, but the broader home services market is much larger. There are dozens of adjacent verticals with similar operational pain: missed calls, slow follow-up, manual scheduling, inconsistent customer experience, fragmented systems, and revenue leaking through the cracks.

Your job is to find the best opportunities, understand them deeply, and turn them into successful product and go-to-market bets.

You'll spend time with owners, operators, CSRs, dispatchers, technicians, and sales teams to understand how different service businesses actually run. You'll study workflows, call transcripts, customer data, competitors, and market dynamics. Then you'll synthesize that into clear recommendations: which verticals should we enter, why now, what should we build first, and how will we know if it worked?

This role sits at the intersection of product, market research, strategy, and execution. You'll work closely with the founders, engineering, sales, and customer success to turn market insight into product direction.

We're looking for someone who can do two things well. First: get deep into customer operations and identify where AI can create real P&L impact. Second: think beyond what customers ask for and build toward what AI makes possible.

What you'll own

New vertical discovery

• Identify and evaluate new home service and field service categories where Broccoli should expand next. Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility.

Market research and synthesis

• Interview customers and prospects, shadow workflows, analyze transcripts and product data, and turn messy research into clear product and strategy recommendations.

Opportunity sizing and prioritization

• Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact.

Product definition

• Turn research into crisp product direction. Write specs built around the "why," define the initial wedge, create basic mockups when useful, and give engineering enough clarity to move quickly.

Design partner development

• Work with sales and customer success to identify the right early customers for new verticals, build tight feedback loops, and avoid overfitting to one account.

Launch and learning loops

• Coordinate with sales, customer success, and marketing when new vertical products ship. Define success metrics, track outcomes, and drive the honest conversation about what worked, what didn't, and what we should do next.

Who we're looking for

Must-haves

Deep customer curiosity

• You want to understand how businesses actually work: workflows, incentives, edge cases, economics, and operational reality.

Strong market judgment

• You can evaluate a market from first principles and separate a promising opportunity from a noisy one.

High agency

• You bring structure to ambiguity, move without being told, and own outcomes end to end.

Strong business judgment

• You prioritize based on customer impact, Broccoli's strategic advantage, speed to market, and long-term expansion potential.

AI-first product thinking

• You default to asking what is now possible with AI, not what traditional SaaS products have done before. You've built agents, AI-powered workflows, or AI-native product experiences yourself.

Clear communication

• You can turn messy research into sharp strategy docs, specs, launch briefs, and founder-ready recommendations.

Excited to work in-office five days a week

This role requires close collaboration with the founders and the team.

Strong plus

• Former founder, or a PM who has operated like one
• Experience expanding into new markets, segments, or verticals
• Experience at a high-growth B2B startup, especially Series A to C
• Home services, field service, vertical SaaS, or service operations experience
• Experience with sales-led or design-partner-led product development

Not a fit

This role is probably not a fit if:

• Your PM experience is primarily sprint facilitation, stakeholder alignment, or process management
• You prefer being handed a roadmap rather than figuring out what should be on it
• You are uncomfortable with ambiguity, field research, or direct customer exposure
• You have not owned a product, market, or business outcome end to end
• You think of AI mainly as a feature layer on top of existing SaaS workflows