Senior Product Manager, Guest Lifecycle & Loyalty

Owner

$190K — $230K *
US-AnywhereRemote in San Francisco, CA
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience
  • Proven track record of delivering impactful software solutions
  • Solid understanding of high-quality product attributes
  • Strong customer empathy and research skills
  • Data-driven decision-making abilities
  • Proficient in navigating ambiguity and defining clear goals
  • Exceptional written and verbal communication skills
  • Comfortable understanding technical product architecture and collaborating with engineers

Responsibilities

  • Develop roadmap for lifecycle marketing and loyalty platforms
  • Increase guest retention through automated campaigns and loyalty mechanics
  • Lead evolution of loyalty program for independent restaurants
  • Utilize AI for personalized marketing across diverse guest demographics
  • Drive measurable ROI via incrementality testing and attribution
  • Ensure customer satisfaction to elevate Owner.com to a leading brand

Benefits

  • Comprehensive health coverage
  • Remote-first workplace
  • Unlimited PTO
  • Generous pre-IPO equity package
  • Extra fun perks
Full Job Description
Senior Product Manager, Guest Lifecycle & Loyalty

Where we work

While Owner is a remote-first company, for this role we are prioritizing SF Bay Area candidates who can work out of our lovely office in the Presidio at least twice a week.

Why we're looking for you

Owner is building the self-driving, AI-powered platform for profitable growth for small businesses. A crucial element of this growth engine is turning first-time guests into loyal regulars through effective lifecycle marketing and loyalty programs. We want to empower your favorite local restaurant with the same compelling offerings that big national chains use to keep consumers coming back.

We're looking for a results-oriented, growth-minded PM to lead work on our AI-powered lifecycle and loyalty systems. You'll partner with designers, engineers, and marketers on how to evolve these systems to drive meaningful incremental growth revenue for tens of thousands of restaurant customers, while still ensuring that each customer's unique brand and identity shine.

While Owner is a remote-first company, for this role we are prioritizing SF Bay Area candidates who can work out of our lovely office in the Presidio at least twice a week.

The impact you will have
  • Develop the roadmap for Owner's lifecycle marketing and loyalty platforms, balancing growth initiatives, experience improvements, and big strategic bets
  • Increase guest retention and order frequency by building automated campaigns and loyalty mechanics that turn one-time guests into regulars
  • Lead the evolution of Owner's loyalty program, drawing on proven playbooks from leading restaurant chains and adapting them for independent restaurants at scale
  • Use AI to personalize marketing at scale - delivering the right brand-specific messages and offers to millions of guests across tens of thousands of restaurants
  • Drive measurable ROI through rigorous incrementality testing and attribution, ensuring customers can see and trust the value Owner's marketing programs delivers
  • Deliver results for customers that help Owner.com become the most loved brand in restaurant software

Who you'll work with
  • You'll partner deeply with our guest lifecycle marketer and Engineering to build and scale automated campaigns across email, SMS, and push notifications
  • You'll collaborate with Design and Engineering to craft loyalty experiences that feel rewarding, visible, and habit-forming for guests
  • You'll work with Data/BizOps to identify and size opportunities, define KPIs, measure and understand impact
  • You'll work with our go-to-market teams to ensure that customers and prospects understand the value delivered by Owner's guest lifecycle and loyalty engine


What we're looking for
  • 5+ years of product management experience
  • Ability to get things done: you have a track record of shipping software that made a difference for your customers
  • Excellent product sense: you have a good understanding of what makes for a high-quality product and are opinionated about what solutions will be successful
  • Deep customer empathy: you care about helping your customers and are skilled at performing research to uncover their true needs
  • Strong data fluency: you effectively gather and integrate quantitative and qualitative data to inform your decision-making and update your intuition
  • Proficiency handling ambiguity: you make sure your goals are clearly defined and display significant independence in achieving them
  • Clear written and verbal communication: you're a force for clarity and alignment, ensuring everyone's on the same page
  • Competence with technical complexity: you can understand the high-level architecture of a product and its implications for the customer experience, and you're comfortable talking with engineers about project scope and tradeoffs


Pay and benefits
  • The estimated starting base salary range for this role is $190-230K, plus a generous pre-IPO equity package
  • Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!

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