JOB TITLE: Senior Product Manager, Growth
LOCATION: REMOTE US
THE ROLE:Splice INSTRUMENT launched in October 2025 to give music makers a new wave of best-in-class content and tooling that complements and supplements our human-made Sounds library to help creators land their next big hit. As the Senior Growth Product Manager, you will own the full growth ecosystem around INSTRUMENT end to end: how new creators become aware of it, how they discover and explore what it offers, how they activate and convert to paid, and how they stay. This is not a secondary layer bolted onto the product; it's what turns a great tool into a growing, durable business.
This role is equal parts strategic and hands-on. You'll shape how we raise awareness of INSTRUMENT and position it alongside Sounds, then get in the weeds with design, engineering, data, and marketing to ship the onboarding flows, experiments, and monetization mechanics that move the needle. You'll own the metrics across the full funnel - awareness, discovery, exploration, activation, monetization, and retention - and be accountable for the business outcomes that follow.
TEAM INFORMATION: You'll be part of a cross-functional pod that partners closely with the INSTRUMENT product team, leveraging the best-in-class content and tooling they continually build to drive awareness, exploration, adoption, and engagement. You'll also partner tightly with Sounds Growth to build end-to-end customer journeys tailored to different cohorts of music makers meeting the needs of each based on who they are and what they're trying to create to drive free-to-paid conversion across both offerings.
WHAT YOU'LL DO: - Own the INSTRUMENT growth funnel end-to-end: acquisition (across paid and owned channels), onboarding/activation, free-to-paid conversion, and retention.
- Define the growth hypotheses, design and run experiments (pricing, logged out web pages, onboarding, lifecycle messaging, in-product journeys), and combine quantitative and qualitative data to decide what scales.
- Partner closely with design to shape flows from first concept through to shipped experience. You have a strong enough design eye to catch what is off before it reaches engineering.
- Drive delivery alongside engineering: write crisp specs, run sprints, track progress, hold the quality bar.
- Track performance across your surfaces using our analytics platform, own event instrumentation, and use data to make sharp prioritization calls.
- Shape the product side of growth: identify the funnel gaps, propose the hypotheses and when to experiment vs when to ship, and surface the changes that move the needle.
- Use modern tools: AI assistants, research synthesizers, internal tooling, as a core part of how you work.
JOB REQUIREMENTS:- 5-8 years of product management experience, ideally in B2C SaaS subscription-based products
- Proven experience owning growth, lifecycle and funnel optimization initiatives with a strong track record of measurable business impact.
- Deep understanding of experimentation frameworks, analytics, and metrics-driven decision-making (A/B testing, cohort analysis, LTV, ARPS, conversion, retention).
- Strong product sense with the ability to balance customer experience, platform constraints, and business outcomes.
- Solid understanding of subscription economics and hybrid/usage-based pricing models.
- Excellent communication and cross-functional collaboration skills, with experience influencing without authority.
- Familiarity with lifecycle marketing and value-prop messaging
NICE TO HAVES:- Experience in music tech, creative tools, or creator platforms.
- Familiarity with credits, virtual-currency, freemium or usage-based monetization models.
- Experience working with or adjacent to commerce platforms - billing, payments, pricing infrastructure, or checkout flows.
- Exposure to AI-powered personalization or data-driven content discovery.
SPLICE BENEFITS: - Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
- Time Off: Unlimited PTO to recharge and thrive.
- Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
- Retirement Savings: 401(k) plan with immediate vesting and company match.
- Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
- Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
- Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
- Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
The national pay range for this role is $148,320 - $185,400. Individual compensation will be commensurate with the candidate's experience.
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