Apollo.io

Senior Product Manager, Expansion

Apollo.io$161K — $202K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in SaaS product management, demonstrating ownership of products end to end.
  • Strong ownership and ability to create clarity in ambiguous situations.
  • Proven track record of unlocking revenue through impactful problem-solving.
  • Sound product judgment focusing on high-leverage problems and strategic trade-offs.
  • Creative problem solvers who can identify multiple solutions to challenges.
  • Customer empathy, prioritizing user experience over personal preferences.
  • Ability to influence stakeholders without direct authority through clear communication.
  • Exceptional execution skills, defining, shipping, and iteratively improving products.
  • Technical fluency to engage effectively with engineering teams and understand product requirements.
  • Experience with AI prototyping tools like Claude Code is preferred.

Responsibilities

  • Own the customer expansion strategy aimed at driving revenue growth from existing users.
  • Design and improve the onboarding flow to convert new seats into active paying users.
  • Enhance admin upgrade request processes to capture and facilitate the demand for additional seats.
  • Identify upsell opportunities based on user engagement metrics, integrating them into the product at critical moments.
  • Facilitate smooth hand-offs between customers and Apollo's sales team for qualified leads.
  • Develop reporting mechanisms to analyze expansion health and identify areas for improvement.
  • Deeply engage with users to gather insights that directly inform product strategies and roadmaps.

Benefits

  • Equity options and potential company bonuses or sales commissions.
  • 401(k) retirement plan with employer contributions.
  • Flexible PTO and at least 10 paid holidays annually including parental leave.
  • Access to an employee assistance program and wellbeing resources.
  • Comprehensive global travel coverage for work-related travel.
  • Life, AD&D, STD, and LTD insurance plans available.
  • Flexible spending account (FSA) or health savings account (HSA) options with medical, dental, and vision insurance.
Full Job Description
The Role

We're hiring a Senior Product Manager to own customer expansion at Apollo. One of our biggest growth levers is the customers we already have. When paid teams add seats, buy more credits, attach add-ons, or step up to a higher-value plan, that drives compounding revenue. You'll own the in-product surfaces that turn habitual usage into expansion, and you'll make those moments feel obvious, easy, and trusted.

Our Product, Design, Engineering teams are structured as Squads. You'll be assigned to a Squad alongside a Product Designer, Data Science partner, an Engineering Manager, and multiple Engineers, and you'll partner closely with the Activation, Free-to-Paid, and Pricing & Packaging teams to keep the monetization experience cohesive end to end.
What you will own
  • Team invite and joiner experience that turns every new seat into an active, paying user.
  • Admin upgrade request flow that captures the moment a teammate asks an admin for more.
  • Credit and plan upsells that surface at the right time, driven by deeper and more habitual usage.
  • Hand-offs that confidently guide qualified teams to Apollo's sales team.
  • Reporting that shows where expansion is healthy and where it is leaking.
What you will do
  • Go deep with paying customers, admins, and end users to deeply understand their needs, workflows, and friction points. Translate that understanding into the product changes that actually move the needle, and use it to set strategy and own your roadmap.
  • Prototype fast. Use Claude Code and other AI tools to validate ideas before committing engineering resources. Ship to learn, then ship to scale.
  • Use AI as a daily multiplier. Refine your thinking, automate the busywork, keep the team aligned, and free yourself to focus on the highest-leverage work.
  • Write clear specs and make hard tradeoffs. Define the quality bar. Partner with design on experience and with engineering on delivery.
  • Measure whether it worked. Instrument funnels, track conversion and expansion metrics, and feed what you learn back into the next cycle.
  • Drive alignment across Free-to-Paid, Pricing & Packaging, Sales, Support, and other partners so what ships actually lands.
What we are looking for
  • 4+ years of proven experience in SaaS product management. You've owned products end to end in a SaaS environment and can speak to the outcomes you drove.
  • High agency and strong ownership. You create clarity in ambiguous environments and push work forward without waiting for direction.
  • Track record of unlocking revenue. You've worked with a team to solve impactful problems that opened up new revenue, and you can point to the result.
  • Product judgment. You focus on the highest-leverage problems, make hard tradeoffs, and say no to good ideas to protect great ones.
  • Creative problem solver. You see the second and third option when most people stop at the first.
  • Customer empathy. You optimize for your users' speed and confidence, not your own elegance.
  • Influence without authority. You move fast and bring others with you. You communicate clearly, build trust quickly, and make the people around you better.
  • Execution excellence. You define, ship, measure, and iterate without thrash. Shipping is the beginning of the work, not the end.
  • Technical fluency. You engage with engineering on performance, reliability, and integrations as a credible partner.
  • AI-native builder. You prototype with tools like Claude Code and Cursor and can show something you shipped, not just a spec you wrote.
  • Domain experience in PLG, monetization, billing, or expansion surfaces is a plus, not a requirement.


The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Tier 1 Pay Range (San Francisco, New York City, Seattle)

$161,900-$202,400 USD

Tier 2 Pay Range (All other US Locations)

$140,800-$176,000 USD

About Apollo.io

Apollo.io is a provider of sales engagement and lead generation software that helps businesses find and connect with potential customers. The company's products include Apollo Prospector, which uses artificial intelligence to identify and prioritize leads based on a company's ideal customer profile; Apollo Outreach, which automates the process of sending personalized emails and follow-up messages to prospects; and Apollo X, which provides real-time insights into sales performance and customer engagement. Apollo.io's customers include some of the world's largest companies in industries such as finance, healthcare, and e-commerce.
Learn more about Apollo.io
Size
200 employees
Industry
Founded
2015

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