TikTok

Senior Product Manager, Brand Ads

TikTok$185K — $396K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in media platforms, brand advertising, product management, or similar field.
  • Strong skills in product design and management.
  • Exceptional communication and analytical abilities.
  • Adept at understanding complex business landscapes and risk management.
  • Experience working in a global, multicultural environment.

Responsibilities

  • Own a TikTok Brand Ads product, including revenue and alignment.
  • Drive the entire product development process from ideation to launch.
  • Set and oversee the pricing strategy to enhance revenue.
  • Collaborate closely with Engineering, Data Science, and Operations.
  • Measure product impact and iterate based on data.

Benefits

  • Medical, dental, and vision insurance starting on day one.
  • 401(k) savings plan with company match.
  • Paid parental leave and disability coverage.
  • Life insurance and wellbeing benefits.
  • 10 paid holidays and 10 sick days per year.
  • 17 days of Paid Personal Time, with increases by tenure.
Full Job Description
Responsibilities

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences. Responsibilities: - Own one of TikTok's Brand Ads products, including revenue goal setting, product positioning, and cross-functional alignment. - Drive end-to-end product development, from identifying product opportunities and defining requirements to product design, execution, launch, and impact measurement. - Own the pricing strategy. Work closely with Engineering, Data Science, and Operations teams to design robust and competitive pricing mechanisms that drive revenue growth.

Qualifications

Minimum Qualification(s): - 3+ years of experience in media platforms, brand advertising, product management, or a related field. - Strong product design and product management skills. - Excellent communication and analytical skills, with the ability to quickly understand complex business contexts, identify key issues, manage risks, and drive cross-functional alignment. - Comfortable working in a global environment and collaborating with teams across different regions and cultures.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $396000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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