General Motors

Senior Product Manager - AV Features

General Motors • $120K — $160K *
Sunnyvale, CA 94087In-Person
Transportation
Less than 5 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 3+ years product management or related industry experience
  • Deep understanding of ADAS / autonomous driving systems
  • Ability to reason about vehicle, compute, and sensing constraints
  • Strong skills in deriving actionable insights from user research
  • Exceptional ability to translate technical concepts into customer-facing features
  • Comfortable navigating regulatory ambiguity and safety tradeoffs
  • Proven ability to align and influence cross-functional partners

Responsibilities

  • Own the long-term product vision and roadmap for AV features
  • Translate customer insights and field data into product requirements
  • Partner with teams to define trust-building experiences
  • Lead cross-functional planning for feature launches
  • Drive principled tradeoffs in design and engineering
  • Define and monitor key success metrics to guide product strategies
  • Use experimentation and data analysis to validate features

Benefits

  • Hybrid work model with reporting options in Sunnyvale, CA or Warren, MI
  • Opportunity to shape and influence AV product strategy
  • Engagement with leading-edge technology in autonomous driving
Full Job Description

Job Description

As theSenior Product Manager for AV Features, you will own the vision and roadmap for AV customer-facing features, ensuring we build the right product for our customers. You will partner closely with the Product Capability team, Systems Engineering, Autonomy Engineering, UX, Safety, and Marketing to translate customer insights, competitive intelligence, and technical constraints into clear product requirements and a prioritized backlog. Acting as the voice of the customer across the AV organization, you will make principled tradeoffs, validate concepts with data and research, and drive execution from concept through launch and OTA iterations to deliver intuitive, trust-building eyes-off experiences at scale.

Success requires strong technical judgment, principled decision-making, and the ability to build alignment across engineering and vehicle teams. You should be comfortable navigating ambiguity, making tough tradeoffs, and translating business needs into engineering priorities.


What You’ll Do

  • Own the long-term product vision and roadmap for customer-facing AV features across vehicle programs, balancing customer value, safety, technical constraints, and business objectives.

  • Translate customer insights, competitive intelligence, and field/telemetry data into clear product requirements, PRDs, and a prioritized backlog for AV features.

  • Partner with Product Capability, Systems Engineering, Autonomy, UX-HMI, Safety, and Marketing to define intuitive, trust-building eyes-off experiences from concept through launch.

  • Lead cross-functional planning and execution for AV feature launches and OTA iterations, including rollout strategy, configuration, validation, and change management.

  • Act as the voice of the customer in design and engineering forums, driving principled tradeoffs between usability, safety, performance, and cost.

  • Define and monitor key success metrics (e.g., feature adoption, driver trust, safety leading indicators, incident/complaint rates) and use them to guide prioritization and iteration.

  • Use experimentation, user research, and data analysis (sim, track, fleet, and in-market) to validate concepts, de-risk new features, and refine the product roadmap.

  • Shape and evangelize the AV product strategy across the AV and vehicle organizations, building alignment with senior leaders and adjacent teams on priorities and milestones.

Your Skills & Abilities (Required Qualifications) 

  • 3+ years product management or related industry experience. 

  • Deep understanding of ADAS / autonomous driving systems, including how all systems interact and come together to deliver safe, automated driving experience

  • Ability to reason about vehicle, compute, and sensing constraints and translate them into pragmatic product decisions and requirements.

  • Strong skills in deriving actionable insights from user research, simulator and track studies, and fleet/telemetry data, and using them to drive roadmap and prioritization.

  • Exceptional ability to translate highly technical autonomy and safety concepts into intuitive, customer-facing features and crisp requirements for engineering teams.

  • Comfortable navigating regulatory ambiguity, safety tradeoffs, and evolving autonomy while making principled, data-informed decisions.

  • Proven ability to align and influence cross-functional partners (engineering, safety, UX, marketing, operations) around a clear product strategy and set of outcomes.

What Will Give You a Competitive Edge (Preferred Qualifications) 

  • Masters or Doctorate degree in related field 

  • Direct experience shipping customer-facing ADAS/AV features in production vehicles or similarly safety-critical domains.

  • Strong understanding of human cognitive load, situational awareness, and the psychology of trust in automated driving systems and hands-free experiences.

  • Experience launching products that require tight integration between vehicle hardware, sensors, HMI, and in-vehicle/companion software.

  • Prior work with OTA-delivered features, including experimentation frameworks, feature gating, and staged rollouts across a fleet.

Hybrid:This role is categorized as hybrid. The successful candidate is expected to report to GMs office in Sunnyvale, CA or the office in Warren, MI as needed.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

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At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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