Reddit

Senior Product Manager, Ads - Shopping Catalogs

Reddit$190K — $267K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of Product Management experience, with 3+ years in AdTech, retail media, or e-commerce platforms.
  • Strong experience in product knowledge graphs and product taxonomies at scale.
  • Fluency in AI applications for data analysis and automation, with evidence of building AI products.
  • Hands-on experience with product feed ingestion and catalog management systems.
  • Proven ability to lead cross-functional initiatives across engineering and operations teams.
  • Ability to make data-driven decisions rapidly and recover from missteps effectively.

Responsibilities

  • Reduce advertiser onboarding time by enhancing catalog processes.
  • Drive catalog innovation using AI for better product representation.
  • Define a long-term strategy for product catalogs and their integration.
  • Unlock new advertising opportunities through expanded catalog capabilities.
  • Develop the Universal Catalog and enhance connections to product knowledge graphs.
  • Establish clear metrics to measure catalog performance and ROAS.
  • Represent catalog initiatives in leadership discussions and influence decision-making.

Benefits

  • 100% remote work option with hybrid locations in major cities.
  • Comprehensive health benefits including medical, dental, and vision.
  • Generous 401k matching program to support retirement savings.
  • Flexible vacation policy allowing for work-life balance.
  • Paid parental leave of 4+ months to support families.
  • Family planning support to assist with family growth decisions.
  • Paid volunteer time off to encourage community engagement.
Full Job Description
The Team:
Shopping at Reddit is one of the company's biggest bets. Shopping is core to Reddit's monetization strategy and Dynamic Product Ads (DPA) is one of our fastest-growing verticals. The Shopping product org has end-to-end ownership of how advertisers and Redditors interact with products and purchasing decisions. Our strategy is build on Reddit's unique strength - authentic, community-generated content.

The Opportunity:
The Product Catalog are the single source of truth for product data across paid and organic Shopping. It powers paid and organic shopping products and the Product Knowledge Graph (PKG). We're hiring a Product Manager to own Catalogs and Applied PKG end-to-end. The aspiration is to turn this asset into a platform that drives ROAS and powers product discovery across Reddit.

This role sits at the intersection of advertiser tooling, product & content understanding and user experiences. You will partner deeply with the Catalogs engineering team, the Ads Content Understanding (ACU) team, and the organic Shopping team across performance, formats and more
What You'll Do:
  • Cut advertiser onboarding friction and prepare for the next phase of Shopping @ Reddit. Move catalog onboarding from days to hours through better error handling, automated feed-issue resolution, productID/item-group-ID matching improvements, and (longer-term) URL-to-catalog automation. Stand up the foundations of a Reddit Merchant Center.
  • Ship the next phase of catalog innovation. Drive LLM-based catalog enrichment (fill missing attributes, improve descriptions, derive gender/age/category), catalog-driven ad overlays ("Popular with Redditors", "Top Pick", price/promo), and Catalog Insights that show advertisers how their products perform organically and paid on Reddit. Help advertisers with catalog diagnostics to improve performance on ads and organic offerings.
  • Own the Catalogs & Applied PKG vision. Define the 1-3 year strategy that turns Catalogs into a platform - the spine connecting Reddit's paid and organic Shopping surfaces. Own the roadmap across four pillars: ROAS Drivers, Demand Enablers, Adoption Enablers, and Shopping @ Reddit Enablers.
  • Unlock new advertiser demand through catalog capabilities. Land Limitless Catalogs (20M+ catalogs, 5M+ product sets for Walmart, Amazon, Target, eBay), regional metadata for EMEA, and the Shopify integration that opens SMB Shopping to Reddit.
  • Build the Universal Catalog and Applied PKG. Partner with ACU to connect ad catalogs to the Product Knowledge Graph and to organic product mentions on Reddit. Define what the catalog 12; PKG interface looks like, how scraped products augment advertiser-supplied catalogs, and how commercial-intent content understanding flows into both DPA performance and organic discovery.
  • Define and own the metrics. Catalog-driven ROAS*, catalog coverage of Product-Views in PKG, onboarding time, revenue unlocked by capability (EMEA, head, SMB). Build the dashboards and the goal-setting cadence; hold the team accountable.
  • Be the Shopping platform voice across Reddit. Represent Catalogs and Applied PKG in Shopping leadership reviews, the contextual-pivots working team, and exec readouts. Communicate clearly - in prose and in data - to PMs, engineers, sales, and senior leadership.
What You Bring:
  • Experience: 5+ years of Product Management experience. At least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms.
  • Commerce / Product Understanding: Experience with product knowledge graphs, product entity resolution, or product taxonomies at scale.
  • AI fluency. Comfortable with creating scalable agentic workflows, using AI for data analysis, task automation and more. Evidence of building AI products - either at work or as hobby.
  • Domain depth in shopping or product data systems. You've shipped product feed ingestion, catalog management, product knowledge graphs, retail media catalogs, or a comparable system. You know what product feeds look like at Google Merchant Center, Meta Commerce Manager, Pinterest, or TikTok Shop - and where they break.
  • 0-1 instincts paired with execution rigor. You can scope an MVP, ship it, and then operate it. You've done both - built net-new and improved a running production system.
  • Cross-functional leadership. You've delivered initiatives that span 3+ engineering teams plus PMM, Sales, and Ops. You communicate effectively with executives and earn trust with senior engineers.
  • Bias to action. Comfortable making decisions with imperfect information, making reasonable risk/reward tradeoffs, and recovering fast when wrong.
Nice to Have:
  • ML fluency. You've shipped ML-powered products in ads, content personalization, retrieval, ranking, or content understanding. You can reason about retrieval, candidate selection, ranking signals, and the tradeoffs between LLM-derived features and traditional features. You don't need to write the model; you need to know enough to lead the people who do.
  • Experience with LLM-driven content understanding or feature engineering.
  • Experience shipping for SMB-via-platform channels (Shopify, WooCommerce, BigCommerce).
  • Experience with multi-region catalog/pricing systems (regional metadata, currency, localization).
  • Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console.

Perks and Benefits:
  • 100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago)
  • Competitive salary and equity options
  • Comprehensive health benefits (medical, dental, vision) & workplace perks (home office set up stipend etc)
  • Generous 401k matching
  • Flexible vacation policy
  • Paid parental leave (4+ months)
  • Family planning support
  • Paid volunteer time off

#LI-AS1

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
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