NIKE, Inc

Senior Principal, Digital Product Design

NIKE, Inc$130K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in design, particularly in consumer-facing products.
  • Proven ability to enhance user engagement through onboarding, habit formation, and personalization.
  • Strong business acumen; sought after for insights into digital product design.
  • Strategic thinker adept at aligning business goals with user needs.
  • Recognized expert across design disciplines, with a strong grasp of data science and strategy.

Responsibilities

  • Develop a deep understanding of athlete motivations and needs.
  • Visualize and prototype multiple design directions based on business and technical considerations.
  • Own large-scale initiatives across teams in new digital product areas.
  • Collaborate with cross-functional teams to present design solutions to executives.
  • Define a new category of experiences driving business objectives.
  • Elevate the role of digital design and connect with the external design community.
  • Mentor and inspire junior designers while raising overall design quality.

Benefits

  • Opportunity to work within Nike's innovative digital design team.
  • Collaborative and supportive team environment that values contributions.
  • Chance to influence the future of digital fitness experiences at Nike.
  • Access to cutting-edge design tools and resources.
  • Opportunities for professional growth and leadership development.
Full Job Description
WHO YOU WILL WORK WITH

You'll be part of the Activity Experiences Digital Product Design team, responsible for Nike's Run Club (NRC) and Training Club (NTC) apps-shaping digital experiences that help athletes* start, stay motivated, and achieve their goals-as well as the technology experiences powering our world-class Nike Sport Research Lab. With a sharp focus on athlete* needs, this team powers stronger, healthier and happier bodies and minds. You'll partner closely with product, engineering, data science, marketing, sport experts, trainers, coaches, and cross-functional business partners to craft a new digital fitness offering, pioneering Nike's next big competitive advantage.

WHO WE ARE LOOKING FOR

You live and breathe sport. You're the architect of entire product ecosystems and have created and launched more industry-leading products than you can count. As the most senior designer on the team, you've developed expert-level design craft and lead multiple dimensions of experience definition. You're a strong generative and visionary designer with exceptional interaction design skills. You not only lead the largest and most complex projects, but you also push the organization to seek out new opportunities that will have a positive impact on the business. You partner with senior leaders and VPs across the company to create a vision for what a product should be and then guide and shape the design from beginning to end as it becomes a reality.
  • 10+ years of relevant experience in the design industry
  • Proven experience delivering consumer-facing product experiences that improve onboarding, habit formation, personalization, motivation, community, content discovery, and/or activity tracking.
  • An entrepreneurial spirit with a refined business acumen - executives across the company seek your advice and expertise when understanding the future of digital product design
  • Strategic thinker who knows how to connect business goals with consumer needs to create the best experience
  • Recognized as world class by peers both internally and externally due to your track record and understanding of data science, experimentation, product, brand, business and strategy
  • Hands-on creative who's an expert in all facets of information architecture, interaction design and UI design
  • Works enthusiastically and collaboratively with cross-functional partners, building trusting relationships
  • Expert at working with both abstract information and complex, detailed consumer research and data
  • Expert in design and prototyping tools such as Figma and Cursor
  • Ownership mindset and accountability with experience leading complex projects and driving innovation efforts that uncover new value with new kinds of user experiences
  • Excels in all forms of communication, including using storytelling and narrative to influence and persuade stakeholders
  • Expert at presenting designs clearly to facilitate useful feedback while shifting your approach based on the audience and desired outcome
  • Impeccable attention to visual detail, high sense of craft/quality, delivering consistent, polished, and balanced layouts through typography, color and visual hierarchy
  • Extremely comfortable working independently and being a good collaborator - only asking for support for cases of resource allocation and organizational stickiness
  • Experience with digital fitness, wellness, coaching, activity tracking, wearable integrations, training plans, guided content, challenges, achievements, or community-based motivation features.
  • Familiarity with Nike Run Club, Nike Training Club, or comparable consumer fitness products that combine coaching, content, community, personalization, and progress tracking to support athlete goals.


WHAT YOU'LL WORK ON
  • Developing a deep understanding of Athlete* motivations and needs, deeply immersed in sport and the digital fitness landscape, and translating it into differentiated experience concepts
  • Rapidly visualizing, prototyping and exploring multiple product design directions in response to hypotheses-with sharp consideration of the business and technical impacts of the solutions
  • Owning large end-to-end initiatives that span multiple teams and outcomes at the forefront of a new product area or discipline
  • Working collaboratively with a cross-functional team of product and program managers, engineers, researchers, producers, and fellow designers - representing the work, and storytelling your solutions in front of executives
  • Defining an entire category of experiences, proposing solutions that drive business objectives and using design methods to identify new opportunities
  • Elevating the role of digital design at Nike and facilitating a dialog/awareness between our org and the external design community
  • Inspiring and mentoring other designers and raising the bar through your own work and your team's output
  • Driving industry-wide thought leadership for highly visible projects, policies or high-impact initiatives in either scale or level of innovation
  • Ensuring cross-functional support for executions by prioritizing and guiding product goals and influencing the strategic approach to the market/industry
  • Guiding multiple teams to solve problems previously thought to be insurmountable while mentoring and developing senior talent
  • Influencing team culture to be more inclusive, welcoming and candid - identifying and leading Nike Digital Design org, cross pillar and company-wide initiatives


About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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