Role OverviewHarvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.
You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness-reaching legal decision-makers across law firms and corporate legal departments worldwide.
This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.
We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.
What You'll DoOwn and Scale Paid Search Growth- Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments.
- Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
- Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
- Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements.
- Stay ahead of the evolving search landscape-including AI-powered search experiences, emerging ad products, and platform innovations-to identify new growth opportunities before competitors.
- Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.
Drive Experimentation and Performance- Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas.
- Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale.
- Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations.
- Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth.
Partner Across the Business- Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns.
- Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks.
- Communicate performance trends, experimentation results, and translate performance data into clear, actional insights and strategic recommendations for cross-functional partners and executive leadership.
What You Have- 7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads.
- Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
- Strong analytical capabilities with experience using performance data to drive strategic decisions.
- Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
- Ability to operate both strategically and tactically-you can define the roadmap and execute the details.
- Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations.
Preferred Qualifications- Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
- Experience scaling international paid search programs across multiple regions and languages.
- Experience marketing to enterprise B2B audiences-ideally within legal technology, AI, SaaS, or professional services-with complex buying cycles.
Compensation$136,000 - $204,000 USD
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