Job Description:

We’re looking for a strategic, execution-focused Senior Performance Marketing Manager who is ready to join our Global Demand Generation Team. This role is built for a versatile, data-driven marketer who can own our paid media engine from start to finish, driving qualified pipeline and engaging key buying groups across our target accounts.

You’ll be working on a dynamic mix of traditional and emerging channels to scale our digital distribution: one day you’ll be leading the charge on a global paid search and social strategy; the next, you’ll be testing a newsletter sponsorship, working with campaign marketers to identify strategy and program spend. 

The Day-to-Day

• Own the Paid Engine: You’ll be the primary project owner for our digital distribution strategy. This means taking pipeline goals, building out multi-channel media plans (across Paid Search, Paid Social, Display, and Content Syndication), managing budget allocation, and continuously optimizing to maximize ROI.

• Engage the Buying Group: You won't just fish for single leads. You’ll design and scale multi-channel campaigns tailored to engage and advance entire buying groups within our target accounts, running continuous experimentation and conversion optimization programs across digital channels and landing experiences.

• Collaborate Everywhere: You’ll act as a vital bridge between internal teams—partnering cross-functionally with Content, Creative, Marketing Ops, and Sales to turn real-time performance signals into scalable growth programs that hit our team’s revenue goals.

Who You Are

• A "Growth Engine" Marketer: You have a deep expertise in paid media and demand generation, with a proven track record of building digital campaigns and turning ad spend into measurable, scalable pipeline impact in a high-growth environment.

• Naturally Analytical & Experimental: You don’t need a reminder to check your campaign pacing. You love diving into real-time analytics and behavioural signals to rapidly test, optimize, and improve performance outcomes.

• A Team Player: You understand that performance marketing doesn't live in a silo. You’re just as happy collaborating with Sales on a target account push as you are jumping into data dashboards to help a teammate unpack campaign results.

Requirements

• 5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS, preferably in ad tech.

• Paid Media Mastery: Deep hands-on experience managing and optimizing campaigns across paid search, paid social, and programmatic display.

• ABM: Proven success executing account-based marketing (ABM) strategies and running campaigns against highly targeted buying groups. 

• Tech: Highly proficient in LinkedIn Advertising, Google Ad Manager, and Microsoft Advertising. Experience with Marketo, Asana, and 6Sense or Demandbase. 

• Cross-Functional Chops: Strong experience aligning programs and workflows with Sales and Marketing Operations to drive unified revenue outcomes.

IAS Pay Transparency:

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

Primary Location:

US - New York, NY

Primary Location Base Pay Range:

$88,900.00 - $152,400.00 Annual

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