What You'll Do

As a Partner Marketing Manager, you will build integrated partner marketing campaigns that drive pipeline growth and partner engagement across Avalara's strategic partner ecosystem specifically Epicor/Sage. Reporting to the Director of Partner Marketing, you'll collaborate with various teams. These teams include Partner Managers, Revenue Marketing, Strategic Alliances, and Marketing Operations. Your goal is to deliver full-funnel programs that support referral, co-sell, and co-marketing motions. You'll help scale partner marketing impact through data-driven execution, AI-enabled optimization, and collaboration.

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What Your Responsibilities Will Be

• You will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
• You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
• You will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
• You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
• You will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
• You will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
• You will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
• You will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
• You will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
• You will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives
• You will deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programs
• You will monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness
• You will report on partner program contributions to segment pipeline, providing recommendations to improve performance
• You will improve campaigns by using data, automation, and AI-driven insights

What You'll Need to be Successful

• 8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment
• Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes
• Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs
• Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)
• Familiarity with applying AI tools for segmentation, targeting, and campaign optimization

Pay Range Details

The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be
different in other locations.

Colorado $136,400 - $225,000 (annually)
Washington $136,400 - $248,600 (annually)
California $136,400 - $272,500 (annually)
New York $150,800 - $272,500 (annually)

The pay range above is the general base pay range for a successful candidate in the state listed. The
successful candidate's actual salary/wage may be based on various factors, such as geographic
location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on
the terms of the applicable plan and the employee's role.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You'll bring experience using AI and AI-related technologies, ready to thrive here.
• You'll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.