Avenue Z is seeking a Senior Paid Social Strategist with at least 3-5 years of hands-on experience to join our growing Paid Media team. This is a dynamic, mid-level role for a marketer who is comfortable managing multi-channel paid social campaigns and is ready to take on increased strategic ownership. As a Senior Paid Social Strategist, you will independently manage campaigns from planning through execution and reporting, and collaborate cross-functionally to deliver outstanding results for clients across diverse industries. Key Responsibilities • Plan, execute, and optimize full-funnel paid social campaigns across platforms, including Meta, LinkedIn, TikTok, Snapchat, and other emerging social channels. • Develop targeting strategies based on data insights and audience research to reach the right customer segments and drive results across awareness, engagement, and conversion goals. • Lead performance analysis using tools such as Meta Ads Manager, Triplewhale, Shopify, Looker Studio and Google Analytics to uncover trends and provide proactive campaign optimizations and insights. • Partner with creative teams to concept and develop ad content that aligns with brand messaging and performance objectives, offering input grounded in platform-specific best practices. • Stay up-to-date with platform innovations, policy changes, and algorithm shifts to keep campaigns effective and competitive. • Create and present campaign reports that include strategic insights, performance data, and optimization recommendations to both internal stakeholders and clients. • Participate in strategic planning sessions and contribute ideas for innovative, data-backed campaign strategies. • Help manage campaign budgets, pacing, and projections to ensure efficient media spend and alignment with client goals. • Support junior team members and share knowledge to elevate overall team capability. Qualifications • A minimum of 3-5 years of experience managing paid social campaigns in an agency or in-house environment, with a clear track record of campaign ownership and optimization. • Deep understanding of the paid social landscape and proficiency in tools such as Meta Ads Manager, LinkedIn Campaign Manager, and/or TikTok Ads Manager. • Demonstrated ability to analyze data, interpret performance trends, and act on insights to improve KPIs. • Familiarity with Google Analytics and UTM parameters for tracking and attribution. • Strong understanding of creative best practices and how to collaborate with designers and content producers to create high-performing ads. • Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously. • Strong verbal and written communication skills with client-facing experience preferred. • Proficiency in Google Workspace (Docs, Sheets, Slides) and project management tools (e.g., Asana, Trello, or Teamwork). • Experience with creative tools (e.g., Canva, Adobe Creative Suite, or Figma) is a plus. • Experience with 3rd party attribution tools such as Triplewhale, Northbeam, etc. Compensation • Job Type: Full-time Employee • Annual Base Salary: $90,000 - $110,000/year Benefits • Medical, Vision and Dental Plan • 401(k) Plan + 4% Employer Match • Unlimited PTO • Flexible Working Hours • Hybrid & Collaborative Environment • Company-Wide & Team Events