Senior Paid Social Manager

Shelf

• $90K — $120K *
US-AnywhereRemote in United States
Media
Less than 5 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 3-5+ years of hands-on paid social experience with a focus on independence
  • Expert knowledge of Meta and TikTok, familiarity with YouTube and Pinterest
  • Strong analytical skills with a results-oriented mindset
  • Detail-oriented with history of flawless execution on complex accounts
  • Proactive in problem detection and solution formulation
  • Experience with multi-funnel measurement and attribution methods is advantageous

Responsibilities

  • Lead the development and execution of paid social strategies across multiple platforms
  • Oversee all aspects of campaign processes from build to optimization
  • Utilize data to inform optimizations across various performance metrics
  • Serve as the main client liaison, facilitating communications and updates
  • Draft insightful performance recaps that connect data to business outcomes
  • Collaborate with cross-functional teams to create cohesive growth initiatives

Benefits

  • Opportunity to work on diverse and high-impact campaigns
  • Collaborative environment with cross-functional teams
  • Focus on data-driven decision making
  • Autonomy in campaign management and client interactions
Full Job Description
About the role

  • Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
  • Own campaign builds, launches, QA, ongoing optimization, and budget pacing - start to finish
  • Implement data-driven optimizations across creative, audiences, structure, and bidding - with clear documentation of rationale
  • Serve as a primary client contact - run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
  • Write clear, compelling performance recaps and updates that translate data into business-relevant narratives
  • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs

What we're looking for

  • 3-5+ years of hands-on paid social experience, senior enough to operate with full independence
  • Expert-level Meta and TikTok platform fluency; YouTube and Pinterest a plus
  • Strong analytical instincts - you read performance, form a hypothesis, take action, and document what you learned
  • Detail-oriented with a track record of error-free execution across complex account structures and larger budgets
  • Proactive and autonomous - you surface issues before being asked and bring solutions alongside problems
  • Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

Qualifications

  • Accounts are running cleanly - launched on time, structured correctly, budgets pacing accurately
  • Optimizations are consistent, thoughtful, and documented - the team can follow your logic
  • Clients feel informed and confident - you're proactively sharing updates, not just responding to requests
  • Performance recaps are clear and strategic, not just metrics exports
  • You're flagging strategic opportunities and risks without being asked
* Ladders Estimates

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