Senior Paid Search Strategist (Google), Contract, Remote

MVR Digital

$100K — $120K *
US-AnywhereRemote in Toronto, ON
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years experience with Google Ads, ideally in an agency or high-growth brand setting
  • Expertise in Search, Shopping, Performance Max, and Merchant Center
  • Proven track record managing $100K+ monthly Google ad budgets
  • Experience in DTC or ecommerce, particularly with premium or luxury products
  • Familiarity with Meta advertising to a sufficient degree for cross-channel discussions
  • Competency in GA4, Looker Studio, and attribution methodologies
  • Strong communication skills in English, particularly for client interactions
  • Ability to manage multiple accounts in a fast-paced remote environment

Responsibilities

  • Develop and implement Google strategy for a portfolio of premium DTC brands
  • Manage significant Google ad spend while achieving ROAS, CPA, and MER targets
  • Oversee Merchant Center and address feed health issues independently
  • Deliberately structure Performance Max campaigns for optimal outcomes
  • Advise clients on branded spend implications and strategy
  • Support and provide insights on Meta, TikTok, and cross-channel strategies
  • Lead client calls for the paid search segment, clearly communicating performance and recommendations
  • Mentor junior team members and ensure quality assurance for paid search initiatives before launch

Benefits

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote-first collaboration
  • Quarterly performance bonus potential
Full Job Description
Job Overview

MVR Digital is hiring a Senior Paid Search Strategist to own Google strategy and execution for a portfolio of premium and luxury DTC brands. This is a hands-on role. You will be in Google Ads daily and you will also set the strategy and defend it on a client call.

What You Will Do
  • Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
  • Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
  • Own Merchant Center and feed health end to end. Diagnose disapprovals, feed gaps, and Shopify sync issues yourself
  • Structure PMax deliberately: asset groups, exclusions, signal inputs, and a clear read on what is working inside it
  • Hold a real position on branded spend and incrementality, and walk a client through it
  • Support Meta, TikTok, and other channels where they affect your accounts, and hold a point of view on cross-channel allocation
  • Lead the paid search portion of client calls. Explain performance clearly, bring a recommendation, push back when a request will not serve the client
  • Mentor junior buyers and act as the QA gate for paid search before it goes live


What We Are Looking For
  • 4+ years hands-on Google Ads, agency or high-growth brand side
  • Deep Search, Shopping, and Performance Max expertise, plus Merchant Center and feed troubleshooting
  • Personally owned $100K+ monthly Google budgets with documented efficiency gains
  • DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
  • Working Meta knowledge. Not depth, but enough to speak to it credibly
  • GA4, Looker Studio, and attribution fluency
  • Fluent, confident English and strong client communication. This role is client-facing
  • Comfortable across multiple accounts in a fast-moving remote environment


Perks and Benefits

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote first collaboration
  • Quarterly performance bonus potential


Role Details
  • Full time, contract
  • Location: remote

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