We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Richmond, VA.Position SummaryThe Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. They continue to:
- Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
- Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
- Troubleshoot minor to complicated client issues
- Implement and test new capabilities to enable client growth
In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.
ResponsibilitiesOverview- Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
- Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
- Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels
- Actively manage and seek ways to improve account performance
- Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
- Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
- Create a test hypothesis and implement landing page optimization tests to improve conversion rates
- Lead junior analysts on joint accounts
- Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions
- Provide support for client services deliverables during the sales process for upsells and new business
Client Communication and Relationships- Develop strong relationships with clients and identify senior stakeholders
- Attend and participate in all meetings and calls with clients
- Communicate effectively with various audiences, with support for some clients
- Create and present insightful, meaningful, accurate reports and analyses with minimal support
- Execute the Workshop Digital client flag process and proactively identify resolutions
- Go the extra mile for assigned clients within the scope of the SOW
Internal Communication and Relationships- Proactively seek and gracefully accept feedback
- Tactfully share feedback with colleagues
- Immediately inform the Director of Paid Media of any concerns or issues from clients when appropriate
- Inform the Director of Paid Media of any updates, concerns, or potential points of interest from within the digital marketing community
- May participate in the interview process
- Support special projects
Business Development- Identify new opportunities for clients to meet their business goals
- Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
- Manage beta tests of new services for the client set
- Elevate client requests for SOW changes with some support
Training- Provide feedback on training content
- Develop basic training content with QA
- Occasionally, conduct basic team trainings to help develop team expertise
- Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
- Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
Channel Management- Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, and other paid digital marketing channels with minimal support
- Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
- Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
- Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
- Create and prioritize strategies and supporting tactics that embody clients' business goals with minimal support
- Meet and exceed client expectations and set KPIs with minimal support
- Set up and review Google Analytics (and any other third-party tracking software) with minimal support
- Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
- Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
- Temporarily take on extra client hours to support the team during times of limited bandwidth
Qualifications- 4+ years of demonstrated agency experience with clients, with respect to:
- Building strong relationships
- Prioritizing workload with some support
- Creating insightful, actionable, and accurate insights for client strategies and reports with some support
- Presenting data and insights in a way that is logical, clear, and actionable, with some support
- Creating effective meeting agendas and leading client meetings with some support
- Delivering basic training
- Logging assigned client hours worked
- Meeting deadlines
- Proven track record of managing a full client workload consisting of medium and large clients
- Courteous written, verbal, and visual communication skills
- Strong analytical capabilities, but may need support for advanced analysis and insights
- Occasionally provides basic training to other team members
- Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
- Understands and supports leadership vision/decisions
- May identify and/or support the implementation of initiatives that push the team forward
- Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
Benefits- Competitive salaries
- 25 days PTO, 5 days STO, 12 Holidays
- Hybrid workspace for Richmonders (only Mondays are required)
- 3 months fully paid Parental Leave
- 8 hours of paid volunteer time per quarter
- 401k with 3% non-elective contributions
- A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
- Life insurance, short-term, and long-term disability
- Profit sharing
- 2x a year company-wide meetup in Richmond, VA
- Committee Membership (Community, Culture, Health & Wellness)
List ofAwards- 1x US Search Awards - Best Small PPC Agency
- 8x Outside Best Places to Work
- 8x Virginia Business Best Places to Work
- 3x Search Engine Land Finalist
Salary- Expected base salary range is $80,000 - $87,000 annually, based on experience
