Description

Position at Consumer Tech

The Opportunity:

We are seeking an elite, data-obsessed Senior Paid Campaigns Specialist to lead, scale, and optimize our paid media arbitrage engine across global markets within our Commerce / Paid Media Division. In this role, your primary objective is commercial monetization: deploying paid media budgets profitably to drive high-margin affiliate marketing arbitrage.

This is not a traditional "brand awareness" media-buying role. It is built for a highly analytical, full-stack performance marketer who operates like a trader. You will manage substantial ad spend across Meta Ads, Google/YouTube, ChatGPT ads, and native platforms (Taboola) while leveraging modern business intelligence tools and advanced Excel modeling to diagnose category-level economics.

Beyond campaign execution, you will act as a senior stakeholder, running data-driven alignment meetings with Editorial, SEO, and Product teams to optimize commerce content monetization and drive enterprise ROI. This is a 100% remote role based in Canada, operating during core Eastern Standard Time (EST) hours.

Key Responsibilities:
• Own the Arbitrage Engine: Plan, launch, scale, and optimize paid marketing campaigns across Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and emerging networks, focused strictly on profitable affiliate and e-commerce monetization.
• Bid & Budget Architecture: Manage complex budget allocations, automated bid strategies, and dynamic scaling plans to maintain positive unit economics (CPA, EPC, ROAS) at scale.
• Continuous Testing: Design rigorous A/B testing frameworks across ad creatives, messaging, landing pages, audience segments, and platform placements to systematically lower acquisition costs.
• AI-Driven Creative Production: Leverage the modern AI creative stack to produce, iterate, and deploy high-converting ad variants, continuously expanding the volume and variety of creative testing.
• Amazon Ecosystem Mastery: Leverage deep hands-on expertise with Amazon Associates, Amazon Creator portals, and Storefront attribution models to optimize traffic flow and maximize category-level commission rates.
• Affiliate Network Integration: Work across major affiliate networks and Online Performance Marketing (OPM) portals-including Impact, Partnerize, Rakuten, CJ Affiliate, and Skimlinks-to track link performance, monitor sub-ID data, and identify top-converting merchant partners.
• Advanced Excel Modeling: Perform rigorous financial analysis in Excel-building practical financial models, pivot tables, and dynamic formulas to dissect campaign unit economics and attribute affiliate revenues.
• BI & Performance Reporting: Leverage intuitive reporting tools like Looker and Tableau to track daily campaign performance, visualize trends, and maintain a clear, accurate view of profitability across channels.
• Web & Funnel Analytics: Deep-dive into web analytics (GA4, internal BI tools) to understand full-funnel user behavior and conversion paths beyond platform-reported click metrics.
• Attribution & Tracking: Oversee pixel implementation, server-side event mapping, conversion tracking, and multi-touch attribution frameworks alongside our engineering teams.
• Drive Business Alignment: Run weekly and monthly data alignment meetings with Editorial, SEO, and Product teams to optimize content monetization and enhance user conversion funnels.
• Executive Storytelling: Move away from generic data dumps; build actionable, dynamic reports and executive pitch decks (Google Slides / PowerPoint) that translate complex data narratives for non-technical stakeholders.
• Internal AI Champion: Mentor and upskill colleagues on practical generative AI workflows and prompt engineering to accelerate day-to-day marketing efficiency and creative iteration.

Job Qualifications:
• Platform Mastery: Demonstrable, advanced mastery of Meta Ads Manager, Google Ads Interface/Editor (YouTube), ChatGPT ads, and native advertising networks (Taboola).
• Advanced Excel Mastery: Strong quantitative skills with proven proficiency in Excel (financial modeling, nested formulas, dynamic pivot tables, scenario analysis).
• Affiliate & Amazon Economics: Deep understanding of affiliate marketing dynamics-specifically EPC (Earnings Per Click), conversion rates (CVR), revenue per visit (RPV), revenue-share models, Amazon Associates/Creator portals, and third-party tracking networks (Impact, Partnerize, Rakuten, CJ).
• AI Workflow Integration: Direct, practical experience using LLMs (Claude, Gemini, OpenAI) and prompt engineering to automate marketing workflows and accelerate creative/campaign analysis.
• Communication: Exceptional written and spoken English, with a proven ability to present complex data to C-suite and cross-functional leaders asynchronously and in live meetings.
• Special Working Conditions: Must be available to work EST hours and provide live monitoring/bid adjustments during peak high-traffic shopping events (e.g., Black Friday, Cyber Monday, Prime Day) to ensure system and tracking integrity.

Compensation Range

Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. The salary compensation for this role is $110,000 to $130,000 CAD. Individual pay within the compensation range for this business unit-specific role is determined based on a variety of factors, including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.