Job Title: Senior Offline Marketing AssociateReports To: Head of US Offline & Partnerships
Department: Marketing - North America & Europe
Location: New York Office
Role Summary:We are seeking a proactive and detail-oriented Senior Offline Marketing Associate to support the planning, execution, and performance analysis of offline marketing campaigns across the USA, Germany, and New Markets. Working closely with the Head of US Offline & Partnerships, you will manage agency and partner relationships, coordinate with internal stakeholders, and deliver impactful campaigns across channels including Direct Mail, Out-of-Home, Print, Radio, CTV, Brand Partnerships, and emerging acquisition channels. This role is ideal for a results-driven marketer with experience managing campaigns from planning through execution and reporting in a fast-paced environment.
Key Responsibilities:- Manage the planning and execution of offline marketing campaigns across the USA, Germany, and New Markets including Direct Mail, Out-of-Home (digital and print), press advertising, media inserts, parcel inserts, Connected TV (CTV), radio, brand partnerships, and emerging acquisition channels.
- Partner closely with the Head of US Offline & Partnerships to develop campaign plans, budget allocations and forecasts.
- Manage relationships with media agencies, data bureaus, data co-ops (Epsilon and Wiland), and other external partners to support campaign planning, prospecting strategies, media bookings, and execution.
- Create campaign briefs based on media plans and coordinate with Creative, Print, and Digital teams to deliver campaigns successfully.
- Develop creative briefs and work with design and artwork teams to deliver high-quality campaigns that align with brand guidelines.
- Manage campaign setup, including offer code and URL briefs, ensuring everything is checked and approved before launch.
- Monitor offline channel performance and maintain reporting dashboards, providing weekly updates, performance analysis and actionable insights to the wider marketing team and leadership stakeholders.
- Support the testing, evaluation, and rollout of new channels, partnerships, and strategic initiatives, including pilot programs and emerging offline marketing opportunities.
- Act as a key point of contact across internal teams and external partners, ensuring strong communication, effective project management, and successful campaign delivery.
Required Skills and Experience- 4+ years of experience in marketing, with a strong background in campaign management, offline media, and cross-functional project coordination.
- Experience managing offline marketing channels such as Direct Mail, Out-of-Home (OOH), Print, Radio, CTV, and Brand Partnerships.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Experience working with media agencies, vendors, and external partners.
- Strong analytical skills with experience monitoring campaign performance, reporting on results, and providing actionable insights.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
- Experience developing creative briefs and coordinating with Creative, Design, Production, and Digital teams.
- Strong attention to detail and ability to ensure accuracy across campaign setup, approvals, and execution.
- Proficiency in Microsoft Excel and PowerPoint; experience with Asana is a plus
- Self-motivated, organized, and able to thrive in a fast-paced environment.
*As required by law, this role can reasonably be expected to pay a base salary anywhere between $90,000-$95,000 per year. This is dependent upon experience related to the role*
