The Hershey Company

Senior Mgr Business Strategy & Planning

The Hershey Company$120K — $145K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in Commercial Strategy or related fields.
  • Bachelor's degree in Business, Marketing, Economics, Finance, or a related area.
  • Proven track record of leading complex cross-functional projects.
  • Strong analytical skills with a capability to translate data into business strategies.
  • Experience creating business cases and executive presentations.
  • Ability to influence stakeholders in a matrixed environment.
  • Excellent communication and storytelling proficiency.

Responsibilities

  • Lead cross-functional growth initiatives to enhance commercial effectiveness.
  • Identify and prioritize growth opportunities using market and consumer insights.
  • Generate actionable commercial insights for strategic decision-making.
  • Serve as a trusted advisor to business leaders on strategic alternatives.
  • Evaluate new growth models through market assessments and financial analyses.
  • Manage execution of initiatives by collaborating with various functional leaders.
  • Craft executive-level presentations to communicate insights and influence decisions.

Benefits

  • Comprehensive health coverage including medical, dental, and vision.
  • Annual incentive opportunities and competitive pay.
  • 401(k) plan with company matching contributions.
  • Paid time off and company holidays for work-life balance.
  • Access to career development programs and learning opportunities.
Full Job Description
Job Location

Hershey, PA

How will you fit into the big picture?

The Senior Manager, Commercial Growth serves as a strategic leader responsible for identifying, evaluating, and accelerating growth opportunities across Hershey's portfolio and commercial ecosystem. This role combines strategic thinking, advanced analytics, consumer and marketplace understanding, and cross-functional leadership to develop

recommendations that drive sustainable revenue growth, profitability, and competitive advantage.

The role partners closely with Sales, Marketing, Consumer & Commercial Intelligence, Revenue Growth Management, Category Management, Finance, Supply Chain, and Business Unit leadership to uncover opportunities, solve complex business challenges, and translate insights into executable growth strategies. The successful candidate will operate as a trusted advisor to senior leadership while leading high-impact initiatives that shape Hershey's future growth agenda.

What will you do?

Lead Strategic Growth Initiatives Lead complex, cross-functional initiatives that advance enterprise growth priorities that improve commercial effectiveness and organizational performance. Define scope, success metrics, and stakeholder alignment while driving execution from opportunity identification through implementation. Develop workplans, governance structures, and decision frameworks that deliver measurable business results.

Identify and Prioritize Growth Opportunities Leverage consumer, customer, marketplace, competitive, and financial insights to uncover growth and value creation opportunities. Assess market trends, channel dynamics, consumer behavior shifts, and competitive activity to identify new growth pathways. Develop and maintain a prioritized pipeline aligned to business objectives.

Generate Actionable Commercial Insights Synthesize market, shopper, retail, financial, and commercial performance data into clear recommendations for senior leadership. Translate complex analyses into concise insights that clarify risks, opportunities, tradeoffs, and expected business impact.

Shape Strategic Decision Making Serve as a trusted advisor to commercial and business leaders by evaluating strategic alternatives and providing data-driven recommendations. Facilitate cross-functional alignment on key decisions while considering commercial, operational, financial, consumer, and customer implications.

Evaluate New Growth Models and Business Opportunities Assess business model innovations, strategic investments, partnerships, revenue opportunities, and capability expansions. Conduct market assessments, financial modeling, scenario planning, and feasibility analyses to determine strategic value. Develop business cases that support investment and resource allocation decisions.

Lead Cross-Functional Execution Partner across Sales, Marketing, Finance, Supply Chain, Revenue Growth Management, Consumer Insights, and Strategy to execute growth initiatives. Manage priorities, risks, dependencies, and obstacles to ensure initiatives remain aligned with strategic objectives and deliver intended results. Partner with functional leaders to quantify business impact, assess risks, and recommend corrective actions when outcomes deviate from plan.

Influence Through Executive Storytelling Develop executive-ready presentations and recommendations that clearly communicate insights, opportunities, and business implications. Present findings to senior leadership and facilitate decision-making, resolve competing priorities, influence resource allocation, and build executive alignment around critical growth and capability initiatives.

Minimum Education & Requirements

  • 7+ years of progressive experience in Commercial Strategy, Growth Strategy, Management Consulting, Revenue Growth Management, Sales Strategy, Consumer Insights, Analytics, Finance, Category Management, or related business functions
  • Bachelor's degree in Business, Marketing, Economics, Finance, Strategy, Analytics, or related field
  • Demonstrated experience leading complex cross-functional initiatives from concept through implementation
  • Strong analytical and problem-solving capabilities with experience translating data into business recommendations
  • Experience developing business cases, strategic plans, financial evaluations, and executive presentations
  • Proven ability to influence stakeholders and lead through collaboration in matrixed environments
  • Strong communication, storytelling, and executive presentation skills

Preferred Qualification
  • MBA or advanced degree preferred
  • Experience within Consumer Packaged Goods (CPG), Retail, Food & Beverage, or related consumer industries
  • Experience at a top-tier consulting firm, strategy organization, or commercial growth function
  • Knowledge of consumer, shopper, customer, and marketplace analytics
  • Experience working with syndicated data sources, business intelligence tools, and financial modeling
  • Demonstrated success identifying and scaling growth opportunities that improve revenue, profit, market share, or strategic capability


Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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