EPAM Systems

Senior Marketo Technical Architect

EPAM Systems • $120K — $150K *
US-AnywhereRemote in Austin, TX
Business Services
8 - 10 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • 8+ years of hands-on Marketo administration in B2B settings
  • Strong expertise in Salesforce (preferably Sales Cloud) and lead management
  • Proven experience with Marketo Custom Objects and advanced Velocity scripting
  • Deep understanding of database structures and data hygiene
  • Ability to lead data integration using Marketo APIs and custom solutions
  • Proficient in HTML, CSS, and JavaScript for development purposes
  • Strong analytical and process improvement skills
  • Experience in matrixed organizations, preferably with a consulting background
  • C1 level or above English communication skills

Responsibilities

  • Lead design and configuration of Marketo and integrated systems as a subject matter expert
  • Translate business needs into scalable technical solutions for marketing and tech teams
  • Architect and manage custom data integrations with APIs and data pipelines
  • Develop advanced personalization strategies using Marketo tools and structured data
  • Oversee data migrations and Marketo-Salesforce integrations for quality and risk management
  • Establish scalable processes and QA standards for efficiency
  • Provide training and strategic guidance to stakeholders for long-term growth

Benefits

  • Medical, Dental and Vision Insurance (Subsidized)
  • Health Savings Account
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Short-Term and Long-Term Disability (Company Provided)
  • Life and AD&D Insurance (Company Provided)
  • Employee Assistance Program
  • Unlimited access to LinkedIn learning solutions
  • Matched 401(k) Retirement Savings Plan
  • Paid Time Off
  • Legal Plan and Identity Theft Protection
  • Accident Insurance
  • Employee Discounts
  • Pet Insurance
  • Employee Stock Purchase Program
Full Job Description
Are you a hands-on Marketo expert who loves building systems that actually scale? EPAM is looking for a Senior Marketo Technical Architect to support a leading global travel brand's B2B digital operations. In this role, you'll design and implement end-to-end marketing automation solutions-integrating Marketo with Salesforce and other platforms to power personalized, data-driven partner experiences.

You'll work closely with marketing and technology teams to ensure clean data, strong campaign foundations, and seamless execution. If you thrive at the intersection of strategy and execution and want to own the architecture behind high-impact campaigns, we'd love to hear from you.

RESPONSIBILITIES
  • Lead the design, configuration, and governance of Marketo and integrated systems, serving as the subject matter expert for marketing automation architecture
  • Translate business requirements into scalable technical solutions, bridging marketing and technology teams
  • Architect and manage custom data integrations, including APIs and data pipelines, in collaboration with data engineers and developers
  • Develop and implement advanced personalization strategies using Marketo Custom Objects, Velocity scripting, and structured data
  • Oversee data migrations, system updates, and Marketo-Salesforce integrations, ensuring data quality and risk mitigation
  • Establish and document scalable processes, templates, and QA standards to optimize efficiency and reliability
  • Provide training, enablement, and strategic guidance to marketers and stakeholders, contributing to long-term growth through marketing technology

REQUIREMENTS
  • 8+ years of hands-on Marketo administration experience in B2B environments, including complex integrations
  • Strong expertise with Salesforce (preferably Sales Cloud), lead/contact management, and Marketo-Salesforce sync
  • Proven experience designing and managing Marketo Custom Objects, advanced Velocity scripting, and dynamic email/landing page templates
  • Deep understanding of database structures, data hygiene, and marketing data models
  • Demonstrated ability to lead data integration projects using Marketo APIs, webhooks, and custom solutions
  • Proficiency in HTML, CSS, and JavaScript for email and landing page development
  • Strong analytical, communication, and process improvement skills, with a track record of streamlining workflows and enhancing usability
  • Experience in matrixed organizations; consulting or agency background is a plus
  • Advanced English communication skills at C1 level or above

NICE TO HAVE
  • Familiarity with additional marketing technology tools such as CDP, analytics, or enrichment platforms
  • Understanding of privacy, consent management, and compliance including GDPR and CAN-SPAM
  • Experience contributing to or leading a Marketing Operations Center

WE OFFER
  • Medical, Dental and Vision Insurance (Subsidized)
  • Health Savings Account
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Short-Term and Long-Term Disability (Company Provided)
  • Life and AD&D Insurance (Company Provided)
  • Employee Assistance Program
  • Unlimited access to LinkedIn learning solutions
  • Matched 401(k) Retirement Savings Plan
  • Paid Time Off
  • Legal Plan and Identity Theft Protection
  • Accident Insurance
  • Employee Discounts
  • Pet Insurance
  • Employee Stock Purchase Program

About EPAM Systems

EPAM Systems, Inc. is a leading global provider of digital platform engineering and development services. The company has a strong presence in North America, Europe, and Asia, and serves clients in a variety of industries, including financial services, healthcare, and retail. EPAM's services include software engineering, product development, and digital platform engineering, and the company has a reputation for delivering high-quality solutions that help its clients achieve their business goals. EPAM has been recognized as a leader in the digital services industry by a number of independent research firms, and the company has won numerous awards for its work.
Learn more about EPAM Systems
Size
58,824 employees
Market Cap
$18.2 billion
Industry
Information Technology
Net Income
$327.1 million
Founded
1993
5 Year Trend
+26.5%
Revenue
$2.6 billion
NASDAQ
EPAM
* Ladders Estimates

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