Overview

We are seeking a results-driven North America ABM Marketing Manager to execute, optimize, and scale account-based marketing (ABM) programs and demand generation campaigns across targeted enterprise accounts and segments. This role partners closely with Sales, Demand Operations, Product Marketing, Content Marketing, and Digital teams to drive pipeline creation, accelerate opportunities, and expand key accounts through data-informed, multi-channel strategies.

This role is best suited for a hands-on, strategic, and execution-oriented marketer who takes ownership of outcomes and is passionate about building scalable, customer-centric ABM programs across North America.

Key Responsibilities

ABM Strategy & 1:Many / 1:Few Program Execution

• Execute 1:few and 1:many ABM programs aligned to global frameworks and regional sales priorities

• Partner with North American sales leaders, account executives, and partner managers to translate growth objectives into targeted account-based programs

• Design and deliver account-centric journeys with persona- and industry-specific messaging

• Identify and develop opportunities to generate new pipeline and advance existing opportunities within target accounts

• Serve as a subject matter expert and trusted partner in building scalable ABM programs and experiences

Integrated Campaign Planning & Execution

• Plan and execute multi-touch, integrated campaigns across email, webinars, events, paid media, social, and sales channels

• Lead the development of multi-dimensional inbound and outbound programs, including coordination with third-party vendors

• Ensure consistent messaging and coordinated execution across all campaign touchpoints

• Align campaign execution with broader GTM objectives and regional priorities

• Collaborate with Product Marketing and Content teams to refine persona-based messaging and value propositions

• Develop and execute testing strategies (A/B testing, segmentation, flows), analyze results, and apply learnings

Pipeline Ownership & Performance Optimization

• Own campaign performance against pipeline targets, including MQLs, SQLs, pipeline creation, and revenue contribution

• Continuously optimize segmentation, messaging, channel mix, and timing using data-driven insights

• Develop scalable campaign playbooks, templates, and best practices to support business growth

Qualifications & Experience

• 5+ years of experience in B2B marketing, with at least 3 years focused on ABM or demand generation

• Proven track record of delivering campaigns that drive pipeline creation, opportunity acceleration, and account growth

• Strong cross-functional collaboration and project management skills in fast-paced, deadline-driven environments

• Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce), along with analytics and reporting tools

• Self-starter mindset with strong ownership, intellectual curiosity, and passion for continuous improvement

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

* This role will work in a hybrid model based out of one of our office locations (minimum of 8 days a month in-office) with preference for CT/ET time zones.*

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:
$78,400.00 - $136,950.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.