Thomson Reuters

Senior Marketing Specialist, ABM

Thomson Reuters • $74K — $137K *
Ann Arbor, MI 48103Hybrid
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3-6 years of experience in B2B paid media or ABM advertising with a focus on account engagement and pipeline influence.
  • Hands-on experience with 6Sense required; experience with Treasure Data or comparable CDPs is preferred.
  • Proven track record of executing ABM advertising programs that drive measurable engagement and revenue.
  • Proficient in LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms like DV360.
  • Strong background in cross-functional partnership with marketing, sales, and RevOps teams.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Certifications in Google Ads, DV360, or LinkedIn Marketing Solutions are preferred.

Responsibilities

  • Own and execute ABM paid advertising strategy across target accounts, recommending budget and channel allocation.
  • Leverage intent data from 6Sense and audience segments from Treasure Data to activate precise targeting campaigns.
  • Report on outcomes including account reach, engagement lift, and pipeline influenced through ABM ads.
  • Design multi-channel account experiences ensuring synchronized messaging and creative across all platforms.
  • Test and explore emerging ad channels and work with Marketing Tech teams for audience and measurement integrations.
  • Manage structured testing for campaigns to optimize based on insights and efficiency targets.
  • Collaborate with teams to align ABM campaigns with product launches and account priorities.

Benefits

  • Hybrid work model allowing a mix of remote and in-office work for flexibility.
  • Policies supporting work-life balance including 'work from anywhere' for up to 8 weeks per year.
  • Continuous learning culture with development programs to enhance skills for future challenges.
  • Comprehensive benefits including flexible vacation, mental health days, and wellness resources.
  • Award-winning culture of inclusion and belonging, promoting employee values and actions.
  • Opportunities for community impact through paid volunteer days and involvement in ESG initiatives.
  • Company's mission to help uphold the rule of law and provide unbiased information, making a significant social impact.
Full Job Description

Summary of the Role

We are seeking a data-driven Senior ABM Ads Specialist to own Paid Media channel strategy, hands-onexecutionand measurementof account-based marketing programs across paid media channels including programmatic display and social channels to drive engagement, pipeline, and revenue within our highest-priority target accounts.

You will lead full-funnel ABM advertising strategy,leveragingplatforms like 6Sense and Treasure Data to build precise, intent-driven audience segments that power display, video, and social campaigns. You will orchestrate coordinated account experiences, measure impact throughdirect attribution and funnel moment datapointsand communicate results tied to account engagement and pipeline goals. This role balances strategic planning with day-to-day campaign management, budget pacing, structured experimentation, and clear executive-ready reporting.

In addition, you will own our test and learn approach to new and emerging ad channels like Reddit, G2, ChatGPT, etc. You will construct measurable tests, package and present learnings and advocate for scaling successful pilots acrossotherareas of ourbusiness.

About the Role:

  • Own ABMpaidadvertising strategy and execution across target account tiers, recommending budget and channel allocation to deliver against Account Engagement, Pipeline Influence, and Revenue targets across our B2B product portfolio.\
  • Leverage 6Sense intent data and predictive audiences, combined with Treasure Data CDP audience segments, to build and activate precise account and contact-level targeting across programmatic, display, and social channels.
  • Report on ABM advertising outcomes including account reach, engagement lift, influenced pipeline, and optimization plans to close gaps between targets and actual KPI performance.
  • Design and execute coordinated multi-channel account experiences ensuring messaging, creative, and sequencing align across display, video, and social touchpoints for each account tier.
  • Test and expand into new channels while partnering with Marketing Tech teams to build integrations for audiences and measurement
  • Run structured testing across audiences, creative formats, offers, and landing pages; manage budgets toefficiencytargets and deliver weekly insights and recommendations.
  • Collaborate with Demand GenerationandField Marketing teams to ensure ABM programs align with account priorities, upcoming product launches, and new market expansion.

Key Skills

ABM Platform & Audience Expertise

  • 6Sense: intent-based segmentation, predictive audience creation, account scoring, and campaign activation across the 6Sense advertising network.
  • Treasure Data CDP: audience building, segment management, identity resolution, and data activation to paid media platforms.
  • Programmatic ad buying via DV360 or similar DSPs, including account-matched and intent-based targeting strategies.
  • Social platformexpertiseacross LinkedIn (Matched Audiences, Account Targeting), Meta, and Reddit including retargeting and look-alike audience strategies.
  • Ad format testing across display, video, native, and social; understanding of sequenced messaging and creative best practices for ABM.

Optimization & Experimentation

  • Structured testing frameworks: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable.
  • Account-level budget management and pacing; spend allocation by account tier, channel, campaign, and funnel stage tied to pipeline targets.
  • Familiarity with ABM measurement frameworks including account engagement scoring, influenced pipeline, and multi-touch attribution.

Technical & Analytics Skills

  • Comfortable using AI tools including Claude and Microsoft Copilot to generate ideas and performance analysis
  • Advanced Excel / Google Sheets for data analysis, budget modeling, and reporting.
  • Experience with Adobe Analytics, DV360, and LinkedIn Campaign Manager for lift studies, reach/frequency measurement, and performance analysis.
  • Proficient reporting skills; comfortable exporting and interpreting platform data to draw performance conclusions and inform optimizations.
  • Ability to build correlation models and analysis connecting ABM engagement signals (6Sense intent stages, account engagement scores) to pipeline and revenue outcomes.
  • Experience connecting CDP data (Treasure Data) to downstream activation platforms;understanding ofdata flows, segment syncs, and identity resolution concepts.

Collaboration & Communication

  • Clear, executive-ready reporting and pipeline attribution storytelling tailored to ABM program outcomes.
  • Cross-functional partnering with Demand Generation, Field Marketing, Sales Development, Sales, and Product Marketing teams.
  • Ability to translate ABM data and account signals into actionable insights for sales teams and leadership stakeholders.

About You

  • 3 6 years of hands-on B2B paid media or ABM advertising experience with direct platform ownership and a focus on account engagement and pipeline influence.
  • Hands-on experience with 6Senserequired; experience with Treasure Data or comparable CDPs (e.g., Salesforce Data Cloud, Adobe Real-Time CDP)stronglypreferred.
  • Demonstrated success executing ABM advertising programs that drive measurable account engagement, MQL/pipeline influence, and revenue outcomes.
  • Proficient in LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms (DV360 or equivalent); experience running account-matched campaigns end to end.
  • Strong history of cross-functional partnership with marketing, sales, and marketing operations /RevOpsteams.
  • Bachelor's degree in Marketing, Business, or related field.
  • Google Ads or DV360 certificationpreferred;LinkedIn Marketing Solutions certificationa plus;6Sense platform certificationa plus.

#LI-TV1


What9s in it For You?

  • Hybrid Work Model: We9ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow9s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
  • Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Thomson Reuters

Thomson Reuters Corporation is a Canadian multinational media conglomerate. The company was founded in Toronto, Ontario, Canada, where it is headquartered at 333 Bay Street. Thomson Reuters provides professionals with the intelligence, technology, and human expertise they need to find trusted answers in the financial and risk, legal, tax and accounting, and media markets. The company is dual-listed on the New York Stock Exchange and the Toronto Stock Exchange. In 2019, the company reported revenues of $5.9 billion and net income of $1.3 billion.
Learn more about Thomson Reuters
Size
24,400 employees
Market Cap
$53.8 billion
Industry
Media
Founded
2008
5 Year Trend
-10.7%
NASDAQ
TRI
* Ladders Estimates

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