Location

Hybrid: 3:2 schedule, 3 days in-office, 2 days remote (after initial 3-month in-office only training period)

Schedule

Monday-Friday, 9-5 PM, w/1-hour for lunch; occasional evenings and weekends

Target Start Date

June 15, 2026

Manager

Chief Growth & Impact Officer - Madeleine Barr

Job Summary

Ready to shape how a mission-driven solar company reaches new markets and builds lasting community partnerships? As Senior Marketing & Partnerships Manager at Resonant Energy, you'll own the strategy, systems, and team that drive brand recognition and qualified leads across Massachusetts and beyond.

What You'll Do:

You'll develop and execute marketing strategy across earned media, digital channels, community outreach, and referral programs, while building the infrastructure that makes that activity trackable and repeatable. You'll lead market-entry research for new geographies, define KPIs, and build the playbooks that help your team convert outreach into pipeline. Alongside marketing, you'll develop and manage partnerships with mission-aligned organizations, negotiate partnership agreements, and represent Resonant at events and conferences. You'll directly manage a team of three, setting expectations, coaching for growth, and creating coordination systems that connect the Partnerships and MarCom team to the broader business development effort.

What Makes This Role Exciting:

This is a builder role at a company with real momentum and a great team. Resonant is expanding into new markets and needs the infrastructure-campaigns, partnerships, playbooks, metrics-to get there. You'll have meaningful ownership over how the company grows its brand and generates leads, with a direct line between the systems you build and the communities that benefit from expanded solar access. If you want to do strategic marketing work that is also genuinely mission-driven, this is it.

You'll Thrive If You:

• Can hold both the strategic picture and the operational details, comfortable setting direction one moment and building a tracking system the next
• Are energized by new market problems, where the playbook doesn't exist yet and you have to create it
• Build trust easily with mission-driven organizations and can translate Resonant's value proposition into language that resonates with nonprofits, community institutions, and developers
• Take ownership of team performance, not just your own, and find genuine satisfaction in developing the people you manage
• Care about brand consistency and bring strong instincts for voice, message, and what makes content land

Your Responsibilities

Marketing Strategy & Execution (45%)

• Develop and implement marketing strategy to drive lead generation across earned media, digital channels, community outreach, referrals, and returning clients
• Build infrastructure for regular, targeted outreach and marketing-including cadence frameworks, content standards, and performance tracking-that enables the team to reach new clients and build brand in new and existing markets
• Lead market-entry research and competitive analysis for new markets
• Define marketing KPIs and build systems to track, analyze, and act on those metrics in support of team-level goals
• Develop playbooks for follow-up and engagement across marketing touchpoints, including webinars, events, press releases, and ribbon cuttings

Brand Development & Communications (10%)

• Create and manage written content distributed across the company's platforms, ensuring consistency of voice, message, and brand positioning
• Evolve Resonant's messaging for new market expansion and maintain alignment across outreach channels

Partnership Development (25%)

• Identify, develop, and manage partnerships with mission-aligned organizations in new and existing target markets to establish referral channels, co-marketing programs, and brand recognition
• Build and negotiate partnership agreements that drive qualified lead generation
• Represent Resonant at targeted events, conferences, and lead generation opportunities
• Support the partnerships team in managing and growing the impact of existing programs and partnerships

People Management (20%)

• Manage the Partnerships and MarCom team, including KPI-setting, developmental feedback, and performance management
• Build team capacity to hit marketing and partnership goals through coaching, structured training, and clear expectations
• Create coordination infrastructure that enables smooth collaboration across partnerships and business development teams

Your Qualifications

Alignment with our Principles

• Community: We support communities in leading their own clean energy transition and advocate for equitable solar policy.
• Equity: We build wealth in under-invested communities affected by the climate crisis and commit to anti-racist practices.
• Excellence: We do the right things, in the right way and prioritize social and environmental impact alongside economic goals in everything we do.
• Innovation: We implement creative solutions to expand solar access because the industry isn't moving fast enough.
• Integrity: We're trusted partners who communicate transparently and view profit as a means to expand our impact.
• Culture: We balance mission urgency with work-life balance, support, fun and investing in our team's growth.

Education, Experience & Credentials

• Bachelor's degree or equivalent professional experience
• 8+ years of experience in marketing and either communications or channel partnership development
• 3+ years of direct supervisory experience
• Preferred:
• Sales or business development experience
• B2B marketing experience
• Digital marketing experience
• Experience in solar or clean energy
• Experience in the nonprofit or affordable housing sector

Ability to Demonstrate our Standards of Excellence

• Ownership: You can trust us to deliver-we take initiative, keep others informed, and demonstrate personal responsibility for outcomes and quality of work.
• Collaboration: You can connect and work well with us-we address issues that hinder teamwork directly, navigate disagreements with care, and openly contribute our ideas while building awareness of our blind spots.
• Adaptability/Resilience: You can count on us when things don't go as planned-we stay composed, adapt quickly, and find solutions instead of getting stuck or overwhelmed.
• Operational Excellence: You can rely on our work to be holistic and thorough-we deliver accurate results, anticipate how our work affects others, and actively improve processes along the way.
• Growth: You can learn and grow with us-we approach challenges with curiosity, exchange feedback constructively, help identify development opportunities, and value effort and collaboration alongside results.

Core Role Competencies

• Communications Development: Able to produce and oversee the creation of clear, compelling written content and outreach materials across multiple channels, adapting voice and message to target markets, funder audiences, and community partners
• Demand Generation and Lead Management: Able to design and execute marketing campaigns and partnership programs that generate qualified leads, track performance against relevant KPIs, and continuously refine strategy based on what converts
• Relationship Building: Able to develop trust-based relationships with mission-aligned organizations, community partners, and internal stakeholders, acting as a network connector who creates referral channels and sustains them over time
• People Leadership: Able to manage, coach, and hold accountable a team of partnerships staff through clear expectations, structured feedback, and people development that builds individual and team capability
• Strategic Leadership and Execution: Able to develop and operationalize marketing strategy across new and existing markets, balancing long-term brand positioning with near-term lead generation goals
• Brand Development: Able to build and protect brand credibility in target communities, developing consistent messaging and positioning that supports recognition, trust, and lead generation across channels
• Planning and Results Orientation: Able to builds systems, playbooks, and tracking infrastructure that make marketing and partnership activity measurable, repeatable, and tied to team performance targets

Computing, Software and Language Skills

• Salesforce
• Content/email marketing platforms
• Graphic design tools (Canva, Adobe Suite, or equivalent)
• Google Workspace proficiency
• MacOS / MacBook
• Native or fluent English; second language spoken in Boston metro area a plus

Working Environment & Conditions

Work Environment

• This role primarily works in a standard, temperature controlled office environment on the second floor of a building with an elevator
• Constant sitting or standing; standing desks are provided
• Constant computer use
• No exposure to hazards
• No exposure to adverse conditions

Travel

• Occasional travel to events, client meetings, and site visits in MA, CT, RI; the company reimburses mileage at federally set rates

Compensation & Benefits Package

Compensation

• Total On Target Compensation: $90,000 - $125,000
  • Base Salary: $90,000 - $110,000
  • Performance Bonus: Up to $15,000 annually

Comprehensive Health & Wellness

• Healthcare: 100% premium coverage for you and your children, 33% coverage for your spouse
• Dental: 100% premium coverage for you
• Vision: Affordable premium w/exam, glasses, and contacts allowances
• Mental Health Support: $100 monthly reimbursement for mental health services
• Health and Dependent Care FSA: Save money on pre-tax deductions for necessary expenses
• Retirement: 401k with automatic 3% employer contribution to help build your financial future

Generous Time Off

• Vacation: 18 days annually
• Sick Leave: 8 days annually
• Holidays: 13 annually
• Parental Leave: Up to 12 weeks fully paid time to bond
• Community Impact: 8 hours for volunteering, GOTV, and protest
• Voting Leave: 3 hours off to do your civic duty
• Other time as necessary, e.g. Jury duty, bereavement, etc.

Growth & Development

• Professional Development Budget: $500 annually for each team member's growth
• Culture Building: Quarterly company-wide events for fun and giving back

Commuter & Lifestyle Benefits

• Commuter Support Options:
• Monthly T-pass
• Commuter Rail reimbursement
• Bike allowance for eco-friendly commuting
• Schedule Flexibility: Option for 8am-4pm schedule to fit your life
• Remote Work: 6 weeks of fully remote work flexibility annually
• Friday Hard Stop: End work at 4pm to socialize with your colleagues

Employee Ownership Opportunity

Become a true partner in our mission - Eligible to apply after 3 years:

• Eligible for Options Agreement or Profit Sharing - real financial participation
• Unlimited PTO - trust-based time off
• Democratic Voice - voting to elect delegates to join founders in making key company decisions
• Shape Our Future - direct input on strategic direction

Join a company that invests in your success, respects your whole life, and offers you the chance to become an owner in meaningful work.

Total Compensation

$90,000-$125,000 USD

Base Salary

$90,000-$