As the
Senior Marketing Operations Manager, you'll work as a member of the Marketing team where you'll share responsibility for driving funnel efficiency, pipeline acceleration, marketing systems, and data for marketing metrics.
You'll partner with Revenue Operations, Business Operations, and Marketing to own sales and marketing processes development and efficiency. You'll lead the implementation and optimization of technology tools, systems, platform integrations, and leverage them to drive marketing team output.
Reporting to the Director of Demand and Digital Marketing, you'll be the champion of tools, systems, and revenue efficiency ensuring that the marketing tech stack and team operate as one machine to drive growth and propel the MX revenue engine.
Job Duties- Partner with Revenue, Marketing, and Customer Success leaders to drive value and efficiency across the entire customer lifecycle through unified metrics and data
- Plan, build, implement, and maintain all marketing operations, marketing automation, and email marketing
- Lead and develop operational initiatives for our revenue engine working with Sales and Revenue Operations
- Identify opportunities using results data and recommend operational improvements and strategy to optimize the company's ability to generate more revenue and improve customer retention
- Own marketing operations systems & tools, business operations, and sales enablement; Ownership of the technical martech stack (Marketo) and ensure utilization, compliance, and connectivity of additional technology systems (Clay, SFDC, Lean Data, Domo, Advertising Platforms, HockeyStack)
- Establish effective business and department development metrics, lead/opportunity/pipeline forecasting
- Build marketing attribution strategies and implement, update, and oversee execution
- Oversee data visibility, integrity, and cleanliness across systems and throughout the entire sales and marketing funnel from Lead to Customer
- Provide recommendations on and evaluate, manage, and train stakeholders on industry tools & resources that can be leveraged to drive efficiency throughout the revenue organization
- Achieve expert status in business and industry trends as it relates to the marketing operations and revenue growth functions
Requirements- 9+ years of experience preferred managing B2B tech stack, preferably:
- CRM Systems: Salesforce
- Marketing Automation: Marketo Certified
- Lead routing: LeanData, Clay, Hockeystack
- Asana and reporting: Domo, Google Analytics, Excel
- Experimental channels: Quora, Instagram, YouTube
- A data-driven approach to marketing and conversion
- An iterative builder's mindset, meaning the ability to constantly monitor and optimize digital programs
- Ability to lead strategically and execute effectively across multiple functions
At MX, we are a high-performance organization that thrives on trust and results. This role is based in Lehi, Utah. We believe in empowering our team members to deliver exceptional outcomes while taking advantage of our incredible office space when it best supports their work. Our Utah office features onsite perks such as company-paid meals, massage therapists, a sports simulator, gym, mother's lounge, and meditation room and meaningful interactions with amazing people. We encourage team members to come together in the office to collaborate, kick off key projects, or strategize cross-functionally, fostering connection and innovation.
