Senior Marketing Operations Analyst

Closinglock

$80K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in Marketing Operations, Revenue Operations, or a similar analytical role.
  • Experience with marketing automation platforms like HubSpot, Marketo, or Pardot, and CRM systems (preferably Salesforce).
  • Strong understanding of data management and lead lifecycle processes.
  • Proven ability to build actionable reports and dashboards from complex data.
  • Highly organized, detail-oriented, and process-driven with analytical problem-solving abilities.
  • Excellent communication skills for cross-functional collaboration.

Responsibilities

  • Manage and optimize the marketing technology stack including automation platforms and CRM integrations.
  • Ensure data accuracy and reliability across marketing and sales systems through database management.
  • Automate and enhance lead scoring, routing, and nurturing workflows.
  • Support technical execution of marketing initiatives including email campaigns and digital ads.
  • Develop performance dashboards for tracking campaign effectiveness and marketing ROI.
  • Collaborate with Sales to streamline lead flow and identify areas for process improvement.
  • Evaluate and manage new marketing technologies, vendor relationships, and team training documentation.

Benefits

  • Medical, dental, vision, and life insurance
  • Unlimited PTO
  • 401(k) match
  • Maternity/paternity leave
  • Fully-subsidized downtown parking
  • Weekly lunch stipend
  • Full access to onsite gym and locker rooms
  • Monthly team events and outings
Full Job Description
About the Role

We're looking for a Sr. Marketing Operations Analyst to be the technical backbone of our marketing team. In this role, you'll own the systems, data, and processes that power our marketing engine-from managing our marketing technology stack and optimizing lead flow to building reports that drive strategic decisions. If you enjoy solving complex problems, improving processes, and working at the intersection of technology, data, and marketing, you'll thrive here.

What You'll Do

  • Manage and optimize our marketing technology stack, including our marketing automation platform, CRM integrations, and supporting tools.
  • Maintain accurate, reliable data across marketing and sales systems through database management, enrichment, and data governance best practices.
  • Build, automate, and optimize lead scoring, routing, nurturing, and campaign workflows to improve marketing performance.
  • Support the execution of email campaigns, landing pages, digital advertising, and other marketing initiatives from a technical perspective.
  • Develop dashboards and reports that measure campaign performance, pipeline contribution, conversion rates, and marketing ROI.
  • Partner closely with Sales to ensure marketing-qualified leads flow seamlessly through the funnel and identify opportunities for process improvements.
  • Evaluate new marketing technologies, manage vendor relationships, and create documentation and training that enables the broader marketing team to work efficiently.

What We're Looking For

  • 4+ years of experience in Marketing Operations, Revenue Operations, or a similar analytical role.
  • Experience administering a marketing automation platform such as HubSpot, Marketo, or Pardot, along with a CRM platform (Salesforce preferred).
  • Strong understanding of data management, lead lifecycle processes, and marketing operations best practices.
  • Experience building reports and dashboards that translate data into actionable business insights.
  • Highly organized, detail-oriented, and process-driven with excellent analytical and problem-solving skills.
  • Strong communication skills and the ability to collaborate effectively across Marketing, Sales, and Leadership.


This is a full-time, in-person position in our Austin, TX office.

Perks & Benefits

At Closinglock, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. These benefits include:

  • Competitive salary
  • Equity compensation
  • Medical, dental, vision, and life insurance
  • Unlimited PTO
  • 401(k) match
  • Maternity/paternity leave
  • Fully-subsidized downtown parking
  • Weekly lunch stipend
  • Full access to onsite gym and locker rooms
  • Monthly team get-togethers (Lunches, social events, sports outings, etc)

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