Job Description:The Senior Marketing Manager, Tax & Private Client, drives strategic, data-informed marketing campaigns that elevate McDermott Will & Schulte's market presence and generate new business opportunities. This position combines strategic insights with hands-on execution, drives integrated campaigns that enhance visibility, supports client engagement, and strengthens the firm's competitive position. The Senior Marketing Manager partners closely with Marketing leadership, Tax & Private Client business teams, and cross-functional marketing, communications, and business development teams to achieve goals.
Essential Functions and Responsibilities: - Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric marketing campaigns aligned with market opportunities and firm priorities
- Lead integrated marketing campaigns from strategy through execution, using data-driven insights to monitor and optimize performance across channels
- Collaborate across practice groups to identify opportunities where Tax & Private Client capabilities align with broader client needs, developing cross-practice marketing initiatives that support cross-selling and business growth
- Build strong relationships across practices and firm functions, aligning stakeholders around shared priorities and driving execution in a complex, matrixed environment.
- Manage multi-channel marketing tactics (events, webinars, thought leadership, website, social, email) to elevate visibility and nurture leads
- Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals
- Oversee the marketing aspects of new lawyer onboarding and integration
- Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Salesforce, Eloqua, and others
- Generate dashboards to evaluate campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations
- Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm's differentiated strengths
- Drive account-based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion
- Mentor and manage a high-performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency
Job Specifications: - At least ten (10) years of experience in B2B marketing
- Bachelor's degree in marketing, business administration, or a related field
- Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization
- Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns
- Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments
- Hands-on experience with contemporary marketing technology and AI platforms
- Strong analytical skills to interpret data, make informed decisions, and leverage data to tell an impactful story
- Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills
- Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration
- Ability to operate in an agile environment and quickly iterate
- Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities
Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.
Target Hiring Range $138,000 - $194,000
Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.
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Physical Demands and Work Environment:The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:- While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear
- Employee must occasionally lift up to twenty (20) pounds
Work Environment:Typical indoor office environment
Disclaimer:The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
