Lowe’s

Senior Marketing Manager - Loyalty Promotions

Lowe’s$110K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration or relevant field, or equivalent experience
  • 8-10 years of general marketing experience
  • 5 years in retail or promotions strategy roles
  • 5 years of integrated marketing leadership experience
  • Proven track record in building and executing promotional strategies
  • Strong analytical skills in measurement frameworks and incremental impact evaluation

Responsibilities

  • Deploy mass and targeted promotional offers to loyalty members
  • Identify key customer moments to enhance loyalty and engagement
  • Review revenue goals and recommend operational optimizations
  • Identify high-impact product opportunities and align with marketing plans
  • Determine strategic offers for customer acquisition and retention
  • Collaborate with cross-functional teams to align promotional strategies
  • Create use cases and influence personalized promotions roadmaps
  • Advance automation and targeting for improved offer relevance
  • Own performance measurement framework for promotional effectiveness
  • Establish testing standards and reporting insights
  • Lead strategy for Member Week and ensure effective value propositions
  • Mentor and develop a team to foster high performance

Benefits

  • Opportunities for career growth and professional development
  • Collaborative work environment with cross-functional teams
  • Chances to influence high-impact loyalty strategies
  • Access to industry-leading tools for analytics and optimization
Full Job Description
Your Impact
The Senior Marketing Manager of Loyalty Promotions is responsible for defining and executing the strategic vision for loyalty 'member' promotions across the customer lifecycle. This role supports Loyalty and Customer Marketing (CM) by identifying high-impact opportunities to drive customer lifetime value (CLV), retention, and long-term engagement. This leader will own the promotional roadmap, advance personalization capabilities in partnership with technology, and develop a best-in-class measurement framework to optimize promotional effectiveness. Additionally, this role will lead the strategy for Member Week and other marquee loyalty moments, ensuring clear value propositions that deepen member engagement and brand affinity.

What You Will Do
  • Deploys mass promotional offers and targeted lifestyle offers to loyalty members in alignment with the loyalty promotions strategy to strengthen member engagement and drive incremental sales.
  • Identifies key customer moments, life stages, and behaviors where promotions can drive incremental CLV, retention, and engagement.
  • Reviews revenue goals with leadership and recommends areas of operational optimization to improve long-term loyalty and customer value.
  • Identifies high-impact categories, product opportunities, and promotional levers and provides recommendations on best path forward to Loyalty and Customer Marketing leadership ensuring plans are in alignment across the marketing organization.
  • Determines where strategic offers can accelerate acquisition, repeat purchase, cross-category adoption, and reactivation.
  • Partners with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to align promotional strategy with business goals.
  • Creates use cases, prioritization, and test-and learn agendas and share details with leadership to influence the roadmap for personalized promotions & strategy.
  • Advances automation and targeting capabilities to improve offer relevance, personalization maturity, and performance.
  • Owns the measurement framework for promotional performance, including customer behavior trends, incrementality, and mass versus targeted offer impact.
  • Establishes testing standards, reporting dashboards, and insights to support optimization and executive decision-making.
  • Owns the end-to-end strategy for Member Week and other marquee loyalty events.
  • Defines event value propositions, promotional pillars, growth levers, and storytelling in partnership with Marketing and Brand.
  • Leads, mentors, and develops a team of assistant marketing managers, fostering a high-performing team environment and supporting career growth and capability building.


Minimum Qualifications
  • Bachelor's degree in Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
  • 8-10 years of general marketing experience
  • 5 years of experience in retail, promotions strategy, or related growth strategy roles
  • 5 years of brand or integrated marketing leadership experience for consumer brands or retailer
  • Proven experience building and executing promotional strategy at scale
  • Strong analytical expertise with experience designing measurement frameworks and evaluating incremental impact


Preferred Skills/Education
  • Experience working cross-functionally with Product, Tech, Merchandising, and Finance teams
  • Demonstrated ability to balance strategic thinking with operational execution

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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