Senior Marketing Manager

Lookout Pest Control

$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing, growth marketing, or marketing operations
  • Strong multi-channel campaign management skills
  • Solid understanding of performance marketing metrics
  • Familiarity with CRM, marketing automation, and analytics platforms
  • Project management experience leading or coordinating initiatives
  • Experience in home services, multi-location, franchise, or PE-backed companies (preferred)
  • Hands-on experience with AI tools and marketing tech stacks (preferred)

Responsibilities

  • Plan and execute multi-channel marketing campaigns across various platforms
  • Drive seasonal promotions and branch marketing initiatives
  • Lead marketing projects from kickoff to launch, ensuring cross-functional alignment
  • Support new market launches and rebrands as well as integration after acquisitions
  • Track and report on critical marketing metrics and performance indicators
  • Maintain brand consistency across all markets and digital touchpoints
  • Implement AI and automation to enhance marketing efficiency

Benefits

  • PE-backed platform with a focus on investment in marketing and technology
  • Opportunity for significant impact on company growth and strategy
  • Clear pathway for career advancement as the company scales
  • Company culture prioritizing employee well-being
Full Job Description
What You'll Do

Run Multi-Channel Campaigns
• Plan and execute across Google Ads, Meta, SEO, email, SMS, OTT/CTV, and social
• Drive seasonal promotions, local branch marketing, and retention initiatives

Own Marketing Operations
• Lead projects from kickoff to launch - timelines, vendors, approvals, and cross-functional alignment
• Support new market launches, rebrands, and acquisition integrations

Report on What Matters
• Track leads, CAC, ROAS, conversion rates, and recurring unit adds
• Build dashboards and attribution reporting that give leadership clear, actionable visibility

Protect the Brand
• Maintain brand consistency across all markets, digital touchpoints, and newly acquired locations
• Manage creative across digital, print, video, and web

Leverage AI & Automation
• Implement voice agents, SMS automation, lead routing, and automated follow-up workflows
• Continuously find ways to make the marketing engine run faster and smarter

What We're Looking For

Required
• 5+ years in marketing, growth marketing, or marketing operations
• Experience with multi-channel campaign management and strong performance marketing metrics
• Experience with CRM, marketing automation, and analytics platforms
• Project Management experience in leading or coordinating

Preferred
• Background in home services, multi-location, franchise, or PE-backed companies
• Experience with M&A integrations or multi-market rebrands
• Hands-on with AI tools and modern marketing tech stacks

Why Lookout Pest Control?
• PE-backed platform with real investment in marketing and technology
• Direct impact on acquisition integrations, AI deployment, and multi-market growth
• Significant runway for advancement as the platform scales
• A team that puts employees first - always

Ready to Join Us?

Apply today and let's build something great together. We can't wait to meet you.

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