Senior Marketing Manager | Kali Hotel & Rooftop

Crescent Hotels & Resorts

• $100K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of marketing experience, preferably in hotel/hospitality marketing
  • Experience with lifestyle, luxury, independent, or full-service hotels is a plus
  • Pre-opening, opening, or major campaign experience highly valued
  • Strong knowledge of Instagram and Facebook/Meta, including organic and paid social
  • Experience with F&B, restaurants, rooftops, events, or lifestyle experiences
  • Digital marketing, content, CRM/email, and analytics experience
  • Familiarity with the LA market and its sports, entertainment, and cultural landscape

Responsibilities

  • Build anticipation and introduce Kali Hotel & Rooftop to LA
  • Bring the hotel's playful and glamorous personality to life
  • Lead social media campaigns across Instagram, Facebook/Meta, and digital platforms
  • Create compelling reasons for locals and guests to visit and return
  • Develop partnerships and activations with Hollywood Park and local entertainment
  • Generate buzz through PR and influencer collaborations
  • Collaborate with Sales and Revenue to achieve measurable business results

Benefits

  • Opportunity to shape and launch a new hotel brand
  • Collaborative environment with diverse stakeholders
  • Engagement with the broader Hollywood Park ecosystem
  • Creative freedom to introduce innovative marketing strategies
  • Potential for significant impact on the hotel's success
Full Job Description
THE OPPORTUNITYThis is more than a traditional hotel marketing role. You'll help define how Kali Hotel & Rooftop looks, sounds and feels-from pre-opening
through launch and beyond.

You'll work closely with Sales, Revenue, F&B;, Operations, Marriott and creative/PR partners to build awareness, drive demand and
establish Kali Hotel & Rooftop as a new destination in Los Angeles.

You'll also work in a highly collaborative marketing environment with key stakeholders across the Hollywood Park Campus, including Hollywood Park Group, SoFi Stadium, YouTube Theater and other sports, entertainment and lifestyle partners.

  • Pre-opening + launch - Build anticipation and introduce Kali Hotel & Rooftop to LA
  • Brand + creative - Bring our playful, fresh, edited, eclectic and glamorous personality to life
  • Social + digital - Lead Instagram, Facebook/Meta, content, paid social, CRM and digital campaigns
  • F&B; + rooftop - Create reasons for locals and guests to visit, return and talk about us
  • Sports + entertainment - Develop partnerships and activations across Hollywood Park, SoFi Stadium, YouTube Theater and LA's
    broader entertainment scene
  • PR + influencers - Create buzz and meaningful cultural connections
  • Commercial marketing - Partner with Sales and Revenue to turn great ideas into measurable business results


WE'RE LOOKING FOR SOMEONE WHO...

  • Knows hotels. You understand hospitality, hotel marketing and what drives hotel business.
  • Knows LA. You have your finger on the pulse of Los Angeles-its neighborhoods, people, food, music, fashion, sports, entertainment
    and culture.
  • Sees what's next. You don't just follow trends. You spot them early, anticipate where culture is going and know how to turn an
    emerging idea into something Kali Hotel & Rooftop can own.
  • Is creatively curious. You bring fresh ideas and aren't afraid to challenge the expected.
  • Is collaborative. You enjoy working with a diverse group of internal and external stakeholders and know how to bring people together
    around a shared idea.
  • Is commercially minded. You understand that great hotel marketing should create awareness, desire and ultimately revenue.
  • Can make things happen. You're equally comfortable developing the strategy, presenting the idea and getting into the details to execute it.


WHAT YOU BRING

  • 3+ years of marketing experience, with hotel/hospitality marketing strongly preferred
  • Experience with lifestyle, luxury, independent or full-service hotels is a plus
  • Pre-opening, opening or major campaign experience highly valued
  • Strong Instagram and Facebook/Meta knowledge, including organic and paid social
  • Experience with F&B;, restaurants, rooftops, events or lifestyle experiences
  • Digital marketing, content, CRM/email and analytics experience
  • Ability to work with PR, creative, influencer and agency partners
  • Strong collaboration with Sales, Revenue, F&B; and Operations
  • Knowledge of the LA market and its sports, entertainment and cultural landscape
  • Marriott experience and familiarity with Marriott marketing platforms highly desirable


WHY KALI HOTEL & ROOFTOP?

Most hotel marketers inherit an established brand, an existing guest base and a marketing playbook.

You won't.

You'll help introduce a completely new hotel to Los Angeles, shape its personality, launch its rooftop and F&B; experiences, build its social
presence and create partnerships across sports, entertainment, food and culture.

You'll also be part of the broader Hollywood Park ecosystem, collaborating with sports and entertainment stakeholders across the campus.

If you've ever wanted to help create a hotel-not just market one-this is your opportunity.

KALI HOTEL & ROOFTOP | Autograph Collection by Marriott
Anticipated Opening Q2 2027 | Inglewood, Los Angeles

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