HKS

Senior Marketing Manager

HKS • $110K — $130K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Professional degree in Marketing or Communications, or equivalent experience
  • Minimum of 8 years in professional services pursuit marketing
  • Experience with architecture, engineering, and construction (A/E/C) firms preferred
  • Proficient in InDesign, with additional skills in Photoshop and Illustrator favored
  • Strong written and visual communication skills, especially in designed layouts
  • Exceptional project management and interpersonal skills for diverse team dynamics
  • Able to lead teams collaboratively and diplomatically, focusing on relationship building

Responsibilities

  • Own performance metrics for the pursuit pod, driving win rates and quality scores
  • Lead narrative strategy for high-profile pursuit projects to ensure clarity and differentiation
  • Establish quality standards for consistent marketing deliverables
  • Provide strategic reviews to enhance message clarity and positioning
  • Ensure that marketing outputs align with firm strategy and brand standards
  • Develop the Marketing team to foster accountability and growth
  • Analyze and report pod performance metrics to leadership, translating data into actionable insights

Benefits

  • Opportunity to lead strategic marketing initiatives for high-profile projects
  • Collaborative work environment emphasizing team development and accountability
  • Potential for growth and career advancement within the firm
  • Support in balancing team workload for sustainable delivery
  • Access to ongoing skill development and training opportunities
Full Job Description

Overview:

Leads a pursuit pod in the marketing team for a select region. Owns narrative quality, team performance, and delivery outcomes for assigned pursuits that drives win rates and client impact. Accountable for ensuring each pursuit tells a compelling, differentiated story while developing high-performing pursuit talent. Seeks opportunities to provide support in order to achieve firm values and goals. Manages the firm’s resources (people, processes and tools) and assignments with proficiency, fluency and aptitude.

Responsibilities:

  • Owns and is accountable for pod-level performance metrics, including win rates, quality scores, and overall delivery health
  • Leads narrative strategy for complex and high-profile pursuits, ensuring clarity, differentiation, and alignment with client needs and win themes
  • Establishes and reinforces quality standards and best practices that result in consistent, compelling marketing deliverables
  • Provides strategic review and guidance to the team, focusing on message, structure, and positioning
  • Ensures marketing outputs align with firm strategy, brand standards, and pursuit objectives
  • Leads and develops respective Marketing team, fostering accountability, growth, and high performance
  • Balances workloads across the team to maintain sustainable delivery while meeting business demands
  • Identifies skill gaps and development opportunities and partners with team and leadership to implement development plans
  • Tracks and analyzes pod performance metrics, including win rates, rework levels, utilization, and delivery timelines; regularly reports metrics to marketing leadership
  • Translates data and trends into actionable insights to improve processes, quality, and efficiency
  • Works closely with studio leaders to support their business development program as the go-to and trusted source for business development efforts
  • Collaborates with practice pursuit strategists on competitive intelligence, client and competition research to support pursuit efforts
  • Oversees and ensures successful completion of qualifications packages, proposals submissions and interview collateral
  • Oversees the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines
  • Oversees regional project information, stories and milestones for use in marketing materials,  in collaboration with practice marketers and marketing resource manager

Qualifications:

  • Professional degree in Marketing, Communications or an equivalent combination of education and experience
  • Typically with 8+ years of professional services pursuit marketing experience
  • Previous experience with A/E/C firm preferred
  • Proficiency in InDesign
  • Experience in Photoshop and Illustrator preferred
  • Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
  • Excellent writing skills with experience in graphically designed page layouts
  • Excellent attention to detail and commitment to excellence
  • Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
  • Strong presentation skills
  • Strong organizational skills and the ability to work on multiple projects at the same time
  • Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external
  • Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
  • Ability to proactively problem solve and apply innovative solutions
  • Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work
  • Ability to effectively meet deadlines at expected quality
  • Travel may be required

If you currently work for HKS, please submit your application via the Internal Careers Portal.

About HKS

HKS is an architecture and construction firm based in Dallas, Texas. The company was founded in 1939 and has grown to become one of the largest architecture firms in the world, with offices in the United States, Asia, and the Middle East. HKS provides a wide range of architectural and construction services, including design, planning, and project management. The company has a reputation for innovative design and sustainable building practices, and has won numerous awards for its work. HKS is privately owned and operated.
Learn more about HKS
Size
1,400 employees
Industry

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