Smith & Nephew

Senior Marketing Manager, Digital Strategy

Smith & Nephew$100K — $130K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in digital marketing or digital strategy roles.
  • 3+ years in medical devices or healthcare technology, specifically orthopedics.
  • Proven skills in omnichannel campaign planning and audience journey design.
  • Experience with marketing automation and CRM integration.
  • Strong communication skills for effective partnership across teams.
  • Bachelor's degree required; MBA or advanced degree preferred.

Responsibilities

  • Lead integrated digital strategy for Orthopedics to enhance brand visibility and customer engagement.
  • Plan and execute omnichannel digital marketing campaigns.
  • Design and optimize customer journeys and digital product roadmaps.
  • Own performance measurement and analytics to drive ROI and business outcomes.
  • Build commercial models to support investment in digital solutions.

Benefits

  • 401k matching and investment programs.
  • Tuition reimbursement for continued education.
  • Flexible personal vacation time and paid holidays.
  • Comprehensive health benefits including medical, dental, and vision.
  • Hybrid work model for enhanced work-life balance.
Full Job Description
Are you ready to shape how digital drives growth in a global orthopedic business? As our Digital Strategy Senior Manager, Orthopedics, you will lead the vision and execution of integrated digital programs that connect strategy to measurable impact. Based in Memphis TN or Fort Worth TX, this role offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education, and the wider organization.

What will you be doing?
  • Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement
  • Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms
  • Designing and optimizing end to end customer journeys and digital product roadmaps aligned to business priorities
  • Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation
  • Building commercial models and financial cases to support investment in digital solutions and innovation


What will you need to be successful?
  • 5 or more years of experience in digital marketing or digital strategy roles
  • At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred
  • Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership
  • Hands on experience with marketing automation, CRM integration, analytics, and data driven decision making
  • Strong communication skills and the ability to partner effectively across global and regional teams
  • Bachelor's degree required, with an MBA or advanced degree preferred


Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Purchase Plan, Tuition Reimbursement
Work/Life Balance: Flexible Personal Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing: Medical, Dental, Vision, Health Savings Account Employer Contribution of $500 plus annually, Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility: Hybrid Work Model For most professional roles
Training: Hands On, Team Customized, Mentorship
Extra Perks: Discounts on fitness clubs, travel and more!

About Smith & Nephew

Smith & Nephew is a global medical technology company headquartered in London, England. The company designs, manufactures, and sells medical devices and products for orthopedic reconstruction, sports medicine, and trauma. Smith & Nephew operates in more than 100 countries and employs over 17,500 people worldwide. The company was founded in 1856 by Thomas James Smith and his nephew, Horatio Nelson Smith, and has grown through a series of mergers and acquisitions. Smith & Nephew's products include joint replacement systems, wound care products, and surgical instruments. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
Learn more about Smith & Nephew
Size
17,500 employees
Market Cap
$11.5 billion
Industry
Net Income
$448 million
5 Year Trend
+2.2%
Revenue
$4.5 billion

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