Sherwin-Williams

Senior Marketing Manager, Communications & Enablement

Sherwin-Williams • $110K — $130K *
Cleveland, OH 44130In-Person
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree or higher required.
  • 10+ years of experience in marketing communications.
  • Proven ability to influence and collaborate within a matrix organization.
  • Strong understanding of change adoption methodologies and behavioral change principles.
  • Experience in designing initiatives that enhance employee experience.
  • Proficient in Microsoft Office Suite and related commercial tools.
  • Experience analyzing communication success and optimizing strategies.

Responsibilities

  • Develop and implement communication programs for business initiatives.
  • Partner with leaders to create effective communication strategies and narratives.
  • Lead the creation of executive messaging and presentations for key events.
  • Serve as a strategic advisor on communication strategies and crisis management.
  • Ensure clear storytelling across all communication channels.
  • Collaborate with marketing to support customer-centric growth initiatives.
  • Facilitate employee feedback loops and engagement programs.

Benefits

  • Eligible for performance-based bonuses and incentive compensation awards.
  • Required travel should not exceed 20%.
  • Role located at Sherwin-Williams Cleveland Global Headquarters.
  • Access to advanced analytical tools for strategic insight.
Full Job Description
Job Description

The Sr. Marketing Manager, Communications & Enablement serves as a strategic communications and enablement leader responsible for driving executive alignment, commercial enablement, organizational adoption and business transformation across the Performance Coatings Group. This role partners closely with leadership and cross-functional teams to develop communication and engagement strategies that accelerate business priorities, strengthen stakeholder alignment and drive measurable business outcomes.

This role leads executive communications, change management, commercial enablement, and stakeholder engagement initiatives that support growth, transformation, and organizational effectiveness. The position plays a critical role in translating strategy into action by developing communication programs that drive awareness, readiness, adoption, and measurable business impact across a complex, matrixed organization.

The ideal candidate combines strategic thinking, executive influence, change leadership, commercial acumen, and analytical rigor to develop and execute communication and engagement strategies that enhance organizational alignment, support transformation initiatives, strengthen brand reputation, and deliver business value.

Additional Details:
  • This position requires up to 20% travel.
  • This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
  • This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company's applicable plans.
  • Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.


Responsibilities

  • Strategic Communications & Executive Stakeholder Engagement
    • Develop and implement communication programs that align with large-scale business-wide initiatives and strategic objectives.
    • Partner closely with senior leaders to develop communication strategies and narratives that translate business priorities into clear, compelling messages that drive alignment, engagement, and action.
    • Lead the development of executive messaging, including internal town halls, financial community presentations and keynotes for industry events.
    • Serve as a strategic advisor, ensuring communication strategies align with business goals, influence decision-making and enhance stakeholder confidence. Leading effective communication tactics, crisis management and reputation-building efforts.
    • Ensure consistent, clear, and engaging storytelling across all marketing and corporate communication channels.
    • Partner with marketing leaders to drive communication and engagement strategies that support customer-centric growth initiatives, sales enablement programs and transformation efforts.
    • Assist with other projects as required to contribute to strategic business programs.
  • Change Management & Organizational Adoption Communications
    • Develop and implement communication and engagement programs that support adoption of new digital tools and business transformation initiatives across a matrixed organization.
    • Serves as a trusted advisor to senior stakeholders on organizational communications, change management and engagement strategies.
    • Lead stakeholder engagement and change communication plans that improve awareness, readiness, alignment and adoption across a matrixed organization.
    • Drives adoption and alignment for initiatives with significant business impact.
    • Partner with Sales Excellence, Learning & Development, Digital, Creative Services, Division Marketing teams and internal stakeholders to implement communication strategies that enhance the employee experience and advocacy.
    • Create targeted messaging that supports cultural change, reinforces organizational values, and fosters a positive workplace transformation.
    • Facilitate employee feedback loops, engagement surveys and internal advocacy programs to refine messaging and address concerns.
    • Leverage AI-enabled tools and emerging technologies to improve communication effectiveness, stakeholder engagement and content creation processes.
    • Evaluate and implement new communication approaches that improve speed and impact.
  • Commercial Engagement & Enablement Communications
    • Partner with CRM, Sales Excellence and business teams to develop communication strategies that drive engagement, adoption, retention and business impact.
    • Develop and implement communication plans supporting strategic launches, commercial initiatives, customer engagement programs and transformation efforts.
    • Ensure alignment across internal messaging, commercial priorities, customer engagement objectives and cross-functional stakeholder communications.
    • Create narratives, enablement content, and communication programs that help leaders and sellers understand, adopt, and activate strategic initiatives.
    • Support the launch, adoption, ongoing engagement and measurement of commercial platforms, capabilities and commercial excellence programs.
    • Partner with cross-functional teams to drive understanding and adoption of new platforms, processes and ways of working.
    • Develop communication and engagement strategies supporting marketing transformation initiatives.
    • Support governance, capability-building and change management programs to ensure sustainable adoption and long-term success.
    • Lead communication strategy for enterprise-level initiatives impacting multiple functions, business units, regions and stakeholder groups.
  • Analytics, Insights & Performance Measurement
    • Establish measurement frameworks to evaluate communication effectiveness through adoption, engagement, readiness, utilization and business impact metrics.
    • Leverage tools to track impact and drive data-informed decision-making.
    • Analyze data-driven insights from engagement metrics, employee feedback and adoption rates to optimize strategies.
    • Continuously refine communication approaches based on qualitative and quantitative insights to improve effectiveness and stakeholder engagement.


Qualifications

Minimum Requirements:
  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must be able to travel as required
  • Must have a bachelor's degree or higher
  • Must have at least ten (10+) years of experience in marketing communications
  • Must have experience engaging, advising, influencing and driving collaboration in matrix environment
  • Must have a strong understanding of change adoption methodologies and behavioral change principles
  • Must have experience in designing internal communication initiatives that improve employee experience
  • Must have experience crafting and implementing compelling narratives that align with business objectives
  • Must have experience working across matrixed organizations with internal and external stakeholders.
  • Must have experience analyizing and measuring success
  • Must have experience implementing and optimizing communication strategies
  • Must have experience Microsoft Office Suite (Excel, PowerPoint, Word, Teams, CoPilot, Dynamics)

Preferred Qualifications:
  • Have a bachelor's degree in business, marketing communications or related field
  • Have experience in marketing communications in a B2B marketing environment


About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Sherwin-Williams

More Business Services Jobs

Find similar Senior Marketing Manager, Communications & Enablement jobs:

NationwideCleveland, OH