Position Overview:The Senior Director of Advancement Communications leads strategic marketing and communications for The University of Toledo Foundation and Alumni Association. This role develops and implements an integrated communications plan, defines brand voice and messaging, and ensures alignment with institutional priorities. Serving as a key advisor to leadership and primary liaison to UToledo Marketing & Communications, the Senior Director oversees high-impact storytelling and major communications initiatives that elevate philanthropic impact, strengthen donor engagement and enhance alumni connection.
Key Responsibilities:
Strategic Communications & Marketing Leadership- Lead the execution and continuous refinement of the Foundation's strategic communications strategy.
- Establish brand voice, editorial standards, and messaging priorities across all advancement communications.
- Translate institutional and campaign goals into integrated, multi-channel communications plans.
- Enhance visibility, engagement, and philanthropic support through, but not limited to, development and execution of data-driven digital advertising strategies.
- Mentor and supervise staff.
- Oversee the day-to-day operations of Advancement Communications.
Brand Adherence, Institutional Alignment & External Relations- Serve as the primary liaison to UToledo Marketing & Communications, ensuring alignment with university brand and messaging standards.
- Provide strategic counsel to leadership on communications, positioning, and reputation management.
- Ensure all communications reflect institutional priorities and evolving brand direction.
- Oversee and direct external vendors, agencies, freelance partners, and the distribution of external communications, including press releases and key messaging materials.
- Act as the primary media contact and organizational spokesperson, fielding inquiries, delivering official statements, and conducting interviews to articulate the organization's mission and vision.
- Serve as the lead strategist during high-stakes situations, managing reputational risks and guiding internal and external communications.
Signature Initiatives- Core annual giving appeals (four annually)
- Marketing and communications materials for Rocket Forward Day of Giving
- Host and strategic advisor of UToledo Foundation's TowerTalk vodcast
- Editor of UToledo Foundation's Cornerstone magazine and other flagship publications
- Marketing and communications materials for large-scale, high-end events including the University President and Boards of Trustees
- Write and manage distribution of external communications, including press releases and key messaging materials
- Comprehensive campaign materials
- Executive scripts and talking points
- Other duties and special projects as assigned
Qualifications:
- Bachelor's degree in communications, marketing, journalism or related discipline.
- 7+ years of progressive communications experience, preferably in higher education, advancement, or nonprofit sectors.
- Demonstrated experience leading strategic communications planning and execution.
- Strong leadership, vendor management, and cross-functional collaboration skills.
- Exceptional writing, editing, and storytelling ability.
- Experience with digital strategy, analytics, and multi-channel communications.
- High proficiency in project prioritization, organization, and strategic decision-making.
- High competence in computer programs, digital/social media platforms and comfort level with technology of all types.
- Working knowledge and familiarity with AP style.
- Working knowledge and familiarity with Adobe Creative Suite (Photoshop, InDesign).
- Experience or basic familiarity with HTML and website content management systems (e.g. Wordpress, Drupal).
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
Interested candidates should apply online. The position will remain open until filled with priority given to applications received by Sunday, June 14. 
