Senior Marketing Business Architect

System One Holdings, LLC

• $146K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in business architecture or marketing technology
  • Strong background in developing business capability models and value streams
  • Hands-on experience with marketing operations and digital customer experiences
  • Solid grasp of MarTech platforms like CMS and CRM
  • Experience with enterprise-level process modeling, preferably ARIS
  • Familiarity with Agile/Scrum methodologies
  • Strong stakeholder management skills

Responsibilities

  • Partner with cross-functional teams to align marketing and customer experience goals
  • Develop and maintain business capability models and process frameworks
  • Guide marketing technology platforms including CMS and CRM
  • Manage initiatives, identifying dependencies and recommending process improvements
  • Collaborate with engineering teams in cloud environments, especially AWS
  • Support digital transformation initiatives in regulated financial services

Benefits

  • Health and welfare benefits including medical, dental, and vision coverage
  • 401(k) plan participation
  • Life insurance and voluntary plan options
  • Spending accounts for tax-efficient savings
Full Job Description
Job Title: Senior Marketing Business Architect
Location: Lafayette, Louisiana, United States
Type: Direct Hire
Compensation: $146,000.00
Work Model: Onsite - onsite
Hours: 40.0
Security Clearance: None specified

Overview
Leave placeholder text here for recruiter to input

Responsibilities

  • Partner with Marketing, Digital, Technology, Data, and Product teams to align marketing strategy and customer experience objectives with business capabilities, processes, platforms, and delivery priorities.
  • Develop and maintain business capability models, value streams, process frameworks, information flows, and roadmaps supporting marketing operations and digital experiences.
  • Provide business architecture guidance for marketing technology platforms, including CMS, CRM, analytics, personalization, campaign management, and AI enabled solutions.
  • Manage multiple initiatives, identifying dependencies and process improvements; communicate recommendations to stakeholders across business and technology units.
  • Collaborate with engineering and technology teams in modern cloud environments, including AWS, ensuring alignment with business objectives.
  • Support technology initiatives supporting digital transformation in a highly regulated, financial services environment.
Requirements
  • 8+ years of experience in business architecture, marketing technology, digital transformation, or related disciplines.
  • Strong experience developing business capability models, value streams, process models, information flows, and business requirements.
  • Hands-on experience with business process analysis and optimization in marketing operations, campaign execution, content workflows, or digital customer experiences.
  • Solid understanding of MarTech and digital platforms, including CMS, CRM, analytics, personalization, campaign management, and AI solutions.
  • Experience translating marketing strategy and customer experience objectives into actionable business architecture models and roadmaps.
  • Experience with ARIS or other enterprise process repository/modeling platform preferred.
  • Proven ability to work across Marketing, Digital, Data, Product, Engineering, and Technology teams in large enterprise environments.
  • Supporting technology initiatives in cloud-based environments; AWS exposure is beneficial.
  • Strong understanding of Agile/Scrum methodologies and product-based delivery, with experience collaborating with product owners and delivery teams.
  • Excellent stakeholder management and influencing skills, especially across teams without direct authority.
  • Excellent written and verbal communication skills capable of translating complex concepts into executive-level recommendations.
  • Financial services or other highly regulated industry experience strongly preferred.


System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

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