Microsoft

Senior Marketing Analytics Lead - Minecraft

Microsoft$106K — $203K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's Degree in a relevant field with 2+ years of related experience, or Bachelor’s with 4+ years.
  • 8+ years in marketing analytics or related fields preferred.
  • Experience developing measurement strategies with Marketing leaders.
  • Advanced SQL and/or Python proficiency for data analysis.
  • Experience translating complex data insights for diverse audiences.
  • Familiarity with AI analytics and automation in reporting.
  • Passion for gaming and enhancing player experiences.

Responsibilities

  • Partner with Marketing leaders to define KPIs and measurement strategies.
  • Develop executive dashboards and reporting solutions to summarize marketing performance.
  • Analyze data trends to provide actionable marketing insights.
  • Translate analytical data into strategic recommendations for decision-making.
  • Collaborate with Data Science teams to assess marketing effectiveness and business drivers.
  • Establish unified reporting metrics and standards for improved alignment.
  • Deliver performance reports linking marketing activities to player engagement and outcomes.
  • Explore new analytics technologies to enhance insights and reporting capabilities.

Benefits

  • Comprehensive health insurance options
  • Retirement plans with company matching
  • Professional development and training opportunities
  • Flexible work schedules and remote work options
  • Generous paid time off policy
  • Employee discounts on company products
  • Access to wellness programs and initiatives.
Full Job Description
Responsibilities
  • Partner with Marketing leaders to define success metrics, measurement plans, and key performance indicators for campaigns, channels, and strategic initiatives.
  • Develop and maintain executive scorecards, dashboards, and reporting solutions that provide a trusted view of marketing performance.
  • Analyze campaign, channel, and player behavior data to uncover actionable insights and opportunities to improve marketing effectiveness.
  • Translate complex marketing and player data into clear recommendations that influence planning, prioritization, and investment decisions.
  • Partner with Data Science teams to evaluate marketing performance, understand key business drivers, and measure the impact of marketing initiatives.
  • Establish consistent metrics, reporting standards, and measurement frameworks that improve trust and alignment across marketing reporting.
  • Deliver recurring business reviews and performance narratives that connect marketing activity to player engagement and business outcomes.
  • Evaluate emerging analytics and AI capabilities that improve reporting, insight generation, and access to data-driven decision making.


Qualifications

Required Qualifications:
  • Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
    • OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
    • OR equivalent experience.


Preferred Qualifications:
  • 8+ years of experience in marketing analytics, data analytics, business intelligence, or related fields, or equivalent experience.
  • Experience partnering with Marketing leaders to define measurement strategies, evaluate performance, and drive data-informed decision making.
  • Experience developing executive dashboards, scorecards, business reviews, and reporting solutions that enable strategic decision making.
  • Advanced SQL and/or Python skills with experience analyzing large-scale customer, player, marketing, or digital engagement datasets.
  • Experience analyzing and interpreting performance data across paid media, lifecycle marketing, CRM, web analytics, or other digital marketing channels.
  • Experience translating complex analytical findings into clear, actionable recommendations for technical and non-technical audiences.
  • Experience applying AI-enabled analytics, automation, or self-service reporting capabilities to improve insight generation and data accessibility.
  • Passion for games, player experiences, and data-informed decision making.


#mojangjobs #gamingjobs

Data Analytics IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ

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