Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC. In this role, you will lead marketing analytics strategies that support data-driven marketing, performance marketing, campaign optimization, lead generation, marketing ROI measurement, and omnichannel reporting. You'll help build a strong test-and-learn culture, create measurement frameworks, improve marketing performance visibility, and provide actionable insights that support smarter decision-making across the organization. The ideal candidate has hands-on experience with marketing analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, Salesforce, and Invoca, along with experience in A/B testing, attribution, dashboarding, campaign performance analysis, marketing measurement, and data visualization.
What You'll Do- Design and implement measurement frameworks for digital, traditional, and omnichannel marketing campaigns.
- Develop and maintain marketing performance dashboards and automated reporting using Tableau, Salesforce, Invoca, GA4, and other analytics platforms.
- Analyze marketing performance across channels to identify optimization opportunities, growth drivers, and customer journey insights.
- Measure marketing ROI, lead generation performance, conversion trends, and campaign effectiveness across channels.
- Create and maintain attribution models to better understand campaign impact and optimize marketing mix allocation.
- Design, execute, and analyze A/B tests, multivariate tests, and controlled experiments across marketing channels.
- Establish testing protocols, statistical significance requirements, and measurement standards for marketing experiments.
- Turn test results and performance data into clear, actionable recommendations that improve campaign performance and customer experience.
- Design and document analytics tracking specifications for marketing touchpoints, including web, mobile apps, email, social media, paid media, and offline channels.
- Partner with internal teams and external vendors to implement, test, QA, and debug analytics tracking solutions.
- Maintain data accuracy, completeness, and consistency across marketing analytics platforms.
- Work closely with Marketing, Sales, agencies, and external partners to translate business questions into actionable insights.
- Support campaign optimization through ongoing performance monitoring, reporting, and analysis.
- Maintain and optimize GA4, Google Tag Manager, Google and Bing Search Consoles, Invoca, Salesforce, paid media platforms, and marketing automation tracking.
What We're Looking For- 3+ years of hands-on experience with marketing analytics platforms, including Google Analytics 4, Google Tag Manager, and marketing measurement tools.
- 2+ years of experience designing, executing, and analyzing marketing tests and experiments.
- Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related field preferred.
- Proficiency with Tableau, SQL, and data visualization tools.
- Experience creating dashboards, automated reporting, measurement frameworks, and campaign performance analysis.
- Understanding of digital marketing channels, including paid search, paid social, display advertising, email marketing, and omnichannel campaigns.
- Experience with marketing automation platforms, CRM systems, and paid media platform measurement.
- Working knowledge of JavaScript, HTML, and CSS to support analytics implementation and troubleshooting.
- Familiarity with backend paid media platform API integrations.
- Strong analytical mindset with the ability to translate data into actionable business insights.
- Excellent communication skills with the ability to present complex information clearly to diverse audiences.
- Strong project management skills with the ability to manage multiple initiatives at once.
- Detail-oriented approach to data quality, reporting accuracy, analytics QA, and testing methodologies.
Preferred Experience- Experience in security, home services, smart home, subscription-based, or related industries.
- Knowledge of customer lifetime value modeling and predictive analytics.
- Familiarity with marketing mix modeling, multitouch attribution, or other attribution modeling approaches.
- Experience with advanced analytics tools such as R, Python, or similar.
- Experience working with agencies, external vendors, Sales teams, and cross-functional Marketing partners.
What We Offer:- Aggressive pay and the opportunity to work for an iconic brand
- Great medical, dental, vision, short- & long-term disability and life insurance options
- Company paid holidays, floating holiday, and paid time off (PTO)
- 401(k) plan with competitive company match
- Eligible for free monitored security system after 90 days
- Education assistance - we encourage and support our employees who want to improve their skills and further their education
- Engaging and fun company culture that's made up of a diverse group of people
- Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
- An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
