The ProblemFlockSafety.com serves multiple distinct audiences, from enterprise buyers to law enforcement agencies, community members, and media. As our digital footprint expands across communities, the website requires a clear, cohesive strategy to ensure every visitor finds what they need quickly. You will own that strategy, leading the site through its next evolution to build an intentional, high-performing web experience.
What You'll Own- Lead the strategy, roadmap, and execution for FlockSafety.com, translating company and audience priorities into digital experiences.
- Own the information architecture and navigation, establishing audience journeys that serve enterprise buyers, public safety partners, and the broader public.
- Partner with growth leadership to set website governance, determining what content is built, updated, consolidated, or retired.
- Guide the CRO and SEO strategy, managing direct reports and cross-functional partners to optimize for both conversion and modern search paradigms like AEO and GEO.
- Direct external development partners and manage Webflow infrastructure, ensuring high standards for site performance, accessibility, QA, and technical health.
What This Role is Not- This isn't a reactive ticket-handling role, you will proactively set the web roadmap rather than fulfill incoming requests.
- This isn't a backend engineering position, you'll manage front-end CMS systems like Webflow and collaborate with developers, but your primary focus is web strategy and digital experience.
- This isn't a passive maintenance function, you'll actively identify broken interactions, weak UX, and conversion bottlenecks to fix them.
What You Bring- Experience in web strategy, digital product management, or digital experience owning high-impact websites.
- Strong strategic and creative judgment with a track record of leading a website through a major redesign or transformation.
- Technical fluency with modern CMS platforms such as Webflow, alongside working knowledge of web performance, UX, accessibility, CRO, and SEO.
- Demonstrated ability to analyze website data and user behavior to make roadmap decisions.
- Experience managing direct reports or cross-functional contributors, with preferred experience supporting complex B2B buying journeys.
CompensationIn this role, you'll receive a starting salary between $118,000 and $150,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in depth with you during our first chat.
Some problems get solved faster in the same room, so we prioritize candidates in Atlanta and Boston. Hub-based roles mean real in-person time with your coworkers. Remote roles exist, and when a posting is open to remote work, it says so.
