Overview

Reporting to the Head of Digital, the Senior Manager, Web will lead Neo4j's web strategy and execution across a global digital ecosystem. This critical role blends strategic vision with analytical precision and strong stakeholder management to ensure Neo4j's web presence delivers a cohesive, high-performing experience that advances brand, engagement, and conversion goals.

You will define and drive the web strategy, leveraging data-driven insights and cross-functional collaboration to evolve our website into a dynamic growth engine. The ideal candidate is both strategic and hands-on, with expertise spanning digital strategy, analytics, UX optimization, and project execution.
Key Responsibilities
Web Strategy & Stakeholder Management

• Develop and own the overarching web strategy that aligns with Neo4j's marketing and business goals - encompassing web architecture, navigation, content structure, and UX best practices.
• Ensure consistency and continuity in design, layout, and messaging across all pages and regions.
• Conduct competitive analysis to identify emerging digital trends, innovative approaches, and opportunities to enhance our online presence.
• Partner cross-functionally with Product Marketing, Content, Design, Operations, and Regional Marketing to align web priorities with business objectives.
• Present strategy and results to stakeholders and leadership, using data to articulate rationale, performance, and recommendations.
• Serve as the key liaison between digital, marketing, and product teams, balancing business needs, brand integrity, and user experience.

Project Management & Execution

• Lead end-to-end management of web-related projects and initiatives - from intake and planning to execution and launch.
• Oversee project pipelines, ensuring all stakeholders provide necessary inputs, assets, and approvals.
• Manage timelines, scope, and deliverables, maintaining transparency through effective communication and project documentation.
• Ensure alignment across multiple workstreams, tracking progress and proactively resolving blockers.
• Champion operational excellence within the digital team by optimizing workflows and standardizing processes.

Web Analytics & Performance Optimization

• Leverage web analytics tools (e.g., Google Analytics, Looker, Data Studio) to monitor site performance, engagement, and conversion across key pages and funnels.
• Analyze user journeys, engagement patterns, and conversion metrics to inform decision-making and continuously optimize the site.
• Partner with analytics and content teams to establish KPIs for traffic, engagement, and conversion, and report on progress through regular dashboards and presentations.
• Evaluate page and campaign launches using quantitative (heat maps, click maps, funnel analysis) and qualitative (feedback, session recordings) insights to improve performance over time.
• Translate findings into actionable recommendations to enhance UX and business impact.

A/B Testing & Optimization Roadmap

• Develop and execute a test-and-learn agenda focused on improving traffic quality, engagement, and conversion rates.
• Design and oversee A/B and multivariate testing initiatives - from hypothesis to experiment design, execution, and insights.
• Partner with analytics and UX to prioritize tests that deliver measurable impact and contribute to a culture of continuous optimization.
• Document learnings and socialize best practices across teams to inform broader digital and marketing efforts.

Who You Are

• 7+ years of experience in web, digital marketing, or product management, ideally within a B2B or SaaS environment.
• Proven ability to develop strategy and lead cross-functional alignment for complex digital ecosystems.
• Deep understanding of web analytics and performance optimization; fluent in GA4, tag management, dashboards, and conversion tracking.
• Strong familiarity with A/B testing tools (e.g., Optimizely, Google Optimize, VWO) and SEO/SEM principles.
• Excellent communicator with the ability to translate data and strategy into clear, persuasive narratives.
• Highly organized project manager experienced in agile workflows and tools like Asana or Jira.
• Passionate about staying current with digital, UX, and web technology trends.
• Entrepreneurial mindset with a bias for action, capable of managing multiple priorities in a fast-paced environment.

Success in This Role Looks Like

• A cohesive and scalable web strategy implemented across teams.
• Clear data-driven visibility into performance and ROI of web initiatives.
• A robust testing and optimization program driving measurable growth in engagement and conversions.
• Smooth, on-time execution of projects with strong stakeholder alignment and communication.

The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j's compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. Based on the factors above, Neo4j utilizes the full width of the range.

In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company's standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.

Annual Base Salary Range for This Role

$150,000-$185,000 USD