Job Function:
Digital Marketing
Job Sub Function:
Demand Generation
Job Category:
People Leader
All Job Posting Locations:
Jacksonville, Florida, United States of America
Job Description:
About Vision
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.
Your unique talents will help patients on their journey to wellness. Learn more at
We are searching for the best talent for a Senior Manager, U.S. Media to join our J&J Vision team. This position is hybrid based out of our Jacksonville, FL office location.
Purpose: Lead the U.S. consumer and professional media strategy, ensuring media investment drives meaningful brand and business outcomes. This role will shape how media supports growth across the full journey, balancing long‑term brand building with near‑term performance, while evolving capabilities, partnerships, and ways of working.
This role reports to the Sr. Director of Consumer Marketing within the U.S. Marketing department.
You will be responsible for:
Media Strategy & Leadership
- Own the U.S. consumer and professional media vision, aligning media investment to business priorities and moments that matter across the customer journey.
- Lead annual and quarterly media planning, portfolio allocation, and prioritization, grounded in insights, business needs, and performance learnings.
- Establish a cohesive approach to media that aligns creative, channel, and audience strategies within a clear operating rhythm.
Channel & Ecosystem Development
- Guide the evolution of media channels and platforms to ensure strong presence, relevance, and effectiveness as consumer behaviors and media environments change.
- Partner cross‑functionally (Brand, Digital, Content, Commercial, Analytics) to ensure media strategies are integrated and complementary.
- Explore and evaluate new opportunities to extend media impact while maintaining strong standards for brand safety, quality, and compliance.
Measurement, Learning & Optimization
- Own a measurement approach that connects media investment to meaningful business outcomes, beyond channel‑level efficiency metrics.
- Foster a culture of learning through testing, experimentation, and continuous optimization.
- Partner with analytics and technology teams to strengthen data foundations, governance, and decision‑making.
Audience & Experience Focus
- Advance audience‑centric approaches that improve relevance, consistency, and effectiveness across touchpoints.
- Ensure privacy‑forward, compliant practices are embedded in media strategy and execution in partnership with Legal, Privacy, and IT.
Capability & Partner Leadership
- Evolve media capabilities, tools, and ways of working to improve speed, effectiveness, and accountability.
- Lead agency relationships and performance management, ensuring strategic partnership, collaboration, and high standards of delivery.
- Establish governance and oversight to support responsible, transparent, and scalable media operations.
Qualifications:
- Minimum of a bachelor’s degree is required. MBA is preferred.
- Minimum of 8 years business experience is required.
- Minimum of 5 years progressive media and/or marketing experience is required.
- Experience in media leadership across digital-first ecosystems (search, social, programmatic, video/CTV, commerce media), with full-funnel accountability.
- Demonstrated ability to build and lead measurement frameworks that connect media to business outcomes.
- Strong experience managing agencies and complex partner ecosystems.
- Deep analytics orientation: comfortable with attribution concepts, measurement design, and KPI frameworks; able to influence senior stakeholders through data-driven storytelling.
- Experience in Consumer Health & Wellness industry is preferred.
This position is located in Jacksonville, Florida and requires up to 20% domestic travel.
#LI-VY1
#LI-Hybrid
Required Skills:
Marketing
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility
